Dragon Kid
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2008

Growing Virtual World Offers Young Internet Users Free, Safe Environment for Fun and Learning

BOSTON- May 14, 2008 -Where do parents turn when their young children want to have fun and connect with others online? Parents of more than 14 million have found the answer on Poptropica, a free, safe online environment packed with games and discovery. The number of kids exploring the virtual world of Poptropica - from the developers of Funbrain, the long trusted learning Web site for children - has exploded since its launch just last September. With today's debut of the new "Time Tangled Island," Poptropica offers even more opportunities for young children to learn, play, explore and safely connect with other children on the Web.

"Today, young children want a place online where they can play games, learn and socialize just like their parents and older siblings," said Jess M. Brallier, publisher, Family Education Network, developer of Poptropica. "We created Poptropica so young children would have a free, safe online environment where they could explore, build computer skills and have a good time."

Upon arrival at Poptropica, kids create an avatar, choosing from numerous hairstyles and colors, eyes, lips and clothing to create their own unique character. They use their avatar to explore Poptropica, a safe environment where visitors are never asked to provide or share any personal information.

Kids can play individual games that help them build computer skills, identify shapes and patterns or build mouse skills. When they see another character, they can click on it and choose to "Chat" or "Battle." If they select "Chat," they are presented with a list of questions, such as "Do you play a musical instrument?" and "Are you good at math?" The other visitors then respond from a similar list of chat options. This scripted chat allows young Internet users to interact with others online safely and easily, never sharing any personal or identifying information. If they decide to "Battle" with the other character, they can play a game of head-to-head Sudoku or participate in a competitive game of online "Hoops."

"Time Tangled Island" joins two other islands on thisvirtual world for kids: "Early Poptropica" and "Shark Tooth Island." All the islands offer a wealth of educational games for kids. When kids arrive on "Time Tangled Island," they will find that a malfunctioning time machine has messed up history. By powering up the island's Future Machine, they can help the inhabitants of "Time Tangled Island" get history back on track. Woven through the island's educational games and activities are historical facts and other information, provided by the skilled editors at Fact Monster, Family Education Network's tween destination for homework help and facts on thousands of subjects. To repair the history of "Time Tangled Island," kids engage with and learn about Thomas Jefferson, the Declaration of Independence, the ascent of Mt. Everest, the building of the Statue of Liberty, Aztec civilization (shortly before the Spanish Conquest), the future as it might be (with alternate energy sources, etc.), Ancient Greece, Thomas Edison and his laboratory, Viking explorers, the building of the Great Wall of China, Leonardo da Vinci and his workshop, Lewis and Clark, and Mayan civilization.

On "Early Poptropica," visitors help the island's first settlers recover their missing prized possessions. And when exploring " Shark Tooth Island," kids will discover that the citizens there are having big shark trouble and need help uncovering the secrets that will save their island.

Visitors to Poptropica will regularly discover new islands to explore. The next addition, "24 Carrot Island," is expected to launch in the next few months. The collection of islands will grow to 10 by the end of 2008, providing even more territory for kids to explore.

BOSTON - Sept. 9, 2008 - Boston-based educational media developer FableVision and Pearson, the world's largest integrated education company, announced today that they are collaborating to create a new "island" on Poptropica, an online environment with a rapidly expanding user base that already includes more than 20 million young Internet users. Developed by Family Education Network, a business of Pearson and the developer of Funbrain.com, Poptropica is a virtual world where kids can travel, play games, read digital books and comics, and compete with other players. Players can also safely interact and communicate with other inhabitants of Poptropica.

Creative development for FableVision's game island will be led by "New York Times" bestselling children's book author/illustrator Peter H. Reynolds, FableVision's founder and executive creative director, whose works include "Judy Moody," "Someday," "The Dot" and "Ish."

"The key to Poptropica's success is its ever-expanding content that has just the right mix of education and irresistible fun, and no one delivers that better than FableVision," says Jess M. Brallier, publisher, Family Education Network, developer of Poptropica.

Family Education Network is no stranger to developing games that are fun and educationally valid, much to the delight of parents, teachers and kids. "Poptropica and its sister site, Funbrain.com, ...are the titans of sneaky learning," says "The Gainesville Sun."

In Poptropica, kids can play games, undertake quests, develop computer skills, and learn much more about the world in which they live. When they encounter other characters, they can interact by using scripted chat, never sharing any personal or identifying information. The number of kids exploring the virtual world of Poptropica has exploded since its launch in September 2007. The current collection of five islands will grow to 10 by the end of 2008, providing even more territory for kids to explore.



The new FableVision island merges Poptropica's exploratory game play with a storyline that promotes creative expression. Under Reynolds' creative direction, the game's story features a virtual artist colony where a disgruntled inventor is removing all color and creativity from the island and kids come to the rescue to reverse the colorless chaos.

Reynolds shares, "My hope is to bring the sensibilities of great children's books to the kids' gaming world, where there seems to be a very big void. The industry is in its infancy at the moment and needs creative leadership to bring integrity and creative authorship to this platform."

FableVision's director of production and technology Gary Goldberger will help make that vision a reality. Goldberger also serves as New England regional leader for Games4Change, the nonprofit that promotes digital games for social change. He notes, "What makes FableVision's games special is our ability to weave a redeeming message into the story-based game play - using games to promote the value of creativity and invention."

The development of the Poptropica island represents the latest evolution of a long-standing FableVision/Pearson relationship, which has produced a string of digital publishing successes. FableVision previously collaborated with Pearson and Jess M. Brallier on "Tess's Tree," an online book written by Brallier and illustrated by FableVision's Reynolds. The popularity of "Tess's Tree" on Funbrain - garnering 50,000 to 100,000 reads a day - led to a print publishing deal with Harper Collins; the book will hit the market next year.

A second digital book written and illustrated by Reynolds, "Eyebrow Story," is also on Funbrain. "Eyebrow Story" has already received more than a million reads. Pearson and FableVision also collaborated to create Gallery Builder, a software program that lets students create and curate their own art galleries. The program is used throughout the United States in K-12 arts and language arts curricula.

FableVision's President Paul A. Reynolds shares, "We are honored to collaborate with such a trusted name in family-friendly education on an endeavor that is so near and dear to FableVision's own mission."

The island created by FableVision will launch on Poptropica in the fall of 2008.

2010

BOSTON - Mar. 3, 2010 - The reality television craze comes to Poptropica's virtual world for kids this month with the early access launch of "Reality TV Island," available exclusively for Poptropica members before its release to the public on March 24, 2010.

Everyone who lives on the island dreams of being a contestant on the new hit show, "Reality Island." Poptropicans who visit are whisked away by helicopter to compete against other contestants in a series of fast-paced mini-games, hoping to "wow" the audience and become the ultimate champion of the island.

"When kids visit Poptropica, they find a virtual world designed just for them where they can safely interact, compete and have fun," said Jess M. Brallier, publisher of Poptropica. "With Reality TV Island, they will have the experience of competing against their fellow contestants for fame, just like on 'Survivor' or 'American Idol,' but in an environment where their personal information is never shared. This new island is just one of many new islands for exciting online fun for kids planned for Poptropica this year."

Poptropica Islands are always free for visitors to play - membership or credits are not required for kids to be able to enjoy and solve the many islands that make up Poptropica. In fact, kids earn 100 free credits when they complete islands, and 50 free credits when they complete mini-quests, and can use these credits to redeem items in the Poptropica Store.

Poptropica Membership gives kids early access to new islands, so they can be among the first to play and complete the new island weeks before everybody else. Early access to the newest islands is only available through membership and can no longer be purchased with credits. Membership also gives kids unlimited use of all Costumes and Gold Cards in the Poptropica Store. This allows members to customize their Poptropicans by choosing from their favorite costumes, special abilities and effects - electrifying their Poptropican, creating a meteor shower, spraying silly stream and much more. Parents can buy a Poptropica membership for their kids for $2.99 for one month, $7.99 for three months or $12.99 for six months.

Every month, more than 7 million kids explore Poptropica's virtual islands. The players of this virtual world for kids come from more than 70 different countries and have their Web browsers set to more than 90 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian.


April 19, 2010 - Mighty Zeus and other legends of Greek myths will come to life for kids on Poptropica's new "Mythology Island." Now during early access, Poptropica members have exclusive access to the challenges on this island before its public availability on April 29, 2010. Poptropica is the fastest growing virtual world for kids.

As they play "Mythology Island," Poptropicans will discover the Tree of Immortality. When they pick an apple from it, Zeus appears and their adventures unfold. To satisfy Zeus, they battle monsters, swim the depths of the ocean, cross the river Styx and climb Mount Olympus -- all while learning about Greek mythology and receiving help in their challenges from well-known characters, such as Hercules and Aphrodite.

"Mythology Island brings the tales of the Greek gods and their adventures to life for Poptropicans," said Jess M. Brallier, publisher of Poptropica. "As they meet Greek gods -- both good and evil -- they are also having fun in a safe, online environment designed specifically for young gamers."

Poptropica membership gives kids early access to new islands, so they can be among the first to play and complete the new island weeks before everybody else. Membership also gives kids unlimited use of all Costumes and Gold Cards in the Poptropica Store, allowing them to customize their Poptropicans by choosing from their favorite costumes, special abilities and effects - electrifying their Poptropican, creating a meteor shower, spraying silly stream and much more. Parents can buy a Poptropica membership for their kids for $2.99 for one month, $7.99 for three months or $12.99 for six months.

Poptropica Islands are always free for visitors to play - membership or credits are not required for kids to be able to enjoy and solve the online virtual islands for kids that make up Poptropica. In fact, kids earn 100 free credits when they complete islands and 50 free credits when they complete mini-quests, and can use these credits to redeem items in the Poptropica Store.

Every month, more than 7 million kids explore Poptropica's virtual islands. The players of this virtual world for kids come from more than 70 different countries and have their Web browsers set to more than 90 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian.

BOSTON - June 3, 2010 - Adventure and discovery await kids who visit Poptropica's new "Skullduggery Island," which is available now exclusively to Poptropica members. Featuring the virtual world's most extensive quest to date, "Skullduggery Island" will be available to the public on June 17.

On "Skullduggery Island," Poptropicans discover the challenge of conducting trade in a world filled with the unexpected. To restore the island to the prosperous trading port it once was, they need to build their own pirate ship and gather the tools they need, including a hidden treasure map, to confront and battle the evil Captain Crawfish. Once they are defeated, Poptropicans reap bountiful rewards.

"Kids love a good swashbuckling adventure, and they'll delight in the stealth introduction of trading and market risks - especially the pirates of Skullduggery Island," said Jess M. Brallier, publisher of Poptropica. "As they participate in Poptropica's newest safe, online game, kids will also learn about maps and pirate history."

Continuing, Brallier said, "Response to Poptropica membership, which gives kids early access to new islands, has been terrific. And as always, after the early access period, Skullduggery Island will be free for anyone to play."

Poptropica membership gives kids early access to new islands, so they can be among the first to play and complete the new island weeks before everybody else. Membership also gives kids unlimited use of all costumes and Gold Cards in the Poptropica Store, allowing them to customize their Poptropicans by choosing from their favorite costumes, special abilities and effects - electrifying their Poptropican, creating a meteor shower, spraying silly stream and much more.

Currently, there are 12 Poptropica Islands that are always free for visitors to play. Membership or credits are not required for kids to be able to enjoy and play educational games on Poptropica's many virtual islands.

Every month, over 10 million kids explore Poptropica's virtual islands. The players of this virtual world for kids come from more than 90 different countries and have their Web browsers set to more than 70 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian.

BOSTON - Aug. 17, 2010 - A steam-powered adventure awaits visitors to the new "Steamworks Island" from Poptropica, the popular online world for kids. Poptropica Members now have Early Access to the 14th Island, to be added to the rapidly growing, safe and fun virtual environment. "Steamworks Island" will be available to the public on Sept. 9.

Players arriving on "Steamworks Island" find an empty town filled with steam-powered technology that has been long abandoned and overrun by vicious "plant monsters." With the help of a robot sidekick, Poptropicans piece together clues to discover what happened to the vanished inhabitants of this intriguing new Island.

"Steamworks Island offers Poptropicans another online adventure to both challenge and entertain them," said Jess M. Brallier, publisher of Poptropica. "As always, when they participate in Poptropica's newest safe, online game, no personally identifiable information is ever collected or shared, so they are having fun and learning in a safe, online world."

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

Poptropica Membership gives kids Early Access to new Islands, so they can be among the first to play and complete the new Island weeks before it becomes available to the public. Membership also gives kids unlimited use of all costumes and Gold Cards in the Poptropica Store, allowing them to customize their Poptropicans by choosing from their favorite costumes, special abilities and effects - electrifying their Poptropican, creating a meteor shower, spraying silly stream and much more. Parents can buy a Poptropica Membership for their kids for $3.95 for one month, $10.95 for three months or $19.95 for six months.

There are currently 13 Poptropica Islands that are always free for visitors to play. Membership or Credits are not required for kids to be able to enjoy and play educational games on Poptropica. Players can earn Credits when they successfully complete an Island. Credits can be used in the Poptropica Store to purchase costumes and Gold Cards.

BOSTON - Sept. 7, 2010 -Poptropica Game Cards are now available for purchase at more than 1,100 Target stores across the United States. For just $10, the prepaid cards are redeemable for Membership to the site or for Credits to use in the Poptropica Store.

"With our Poptropica Game Cards available at one of the country's largest retailers, parents who don't have access to a credit card now have an easy way to purchase Memberships or Credits for their kids," said Jess M. Brallier, publisher of Poptropica. "The economically priced gift cards offer a great birthday or holiday gift for a fan of Poptropica, and the visibility of the cards at Target gives us a tremendous opportunity to reach new players looking for a fun, safe and secure online world."

Once the prepaid game gift card is activated on Poptropica.com, kids who choose Membership receive exclusive Early Access to new Islands, such as the recently launched "Steamworks Island," as well as unlimited use of all costumes and Gold Cards in the Poptropica Store. Players who select Credits can instantly redeem them for costumes and Gold Cards in the Poptropica Store. Gold Cards allow kids to customize their Poptropicans with special abilities and effects such as electrifying their Poptropican, creating a meteor shower, spraying silly stream and much more.

Currently, there are 14 Poptropica Islands with intricate stories for kids to explore, with many more planned for release in the future.

BOSTON - Sept. 21, 2010 - Kids who log in to Poptropica through the end of September have the chance to win a rare outfit for their avatar in celebration of the virtual world's third birthday. Poptropicans will encounter birthday celebration balloons in common rooms, and if they find a balloon with the number "3" on it, they can pop that balloon to win. Also during this period, a free, surprise birthday accessory is available for those who visit the Poptropica Store.

Conceived by Jeff Kinney, author of the bestselling "Diary of a Wimpy Kid" series, and launched in Sept. 2007, Poptropica offers as many as 10 million kids a month countless hours of safe, secure online fun.

Kids will see more Islands on the Poptropica map than ever before, as Island Quests continue to be the major draw for kids on Poptropica, which has grown from one to 14 Islands over the past three years. Kids get to be the "star of the story" on the virtual Islands, customizing their game experience through avatar accessories, virtual items, mini-games and more.

"We created Poptropica to offer kids ages 8 to12 a place to have a really fun and engaging online experience - one that parents could trust," said Jess M. Brallier, publisher of Poptropica. "From the day Poptropica launched, we've seen amazing growth. Kids spend hours on the site, engaged in stories focused on topics including history, mythology, art and inventions."

He added, "Over the next two years, we will continue to grow Poptropica by adding even more Islands and exciting features, including daily updates, new online genres and a book series."

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the only official blog, at http://blog.poptropica.com/.

Poptropica Islands are always free for visitors to play. Membership or Credits are not required for kids to be able to enjoy the narrative quests on Poptropica.

BOSTON - Oct. 5, 2010 - Charlie Brown and the rest of the PEANUTS cast of characters are coming to Poptropica this month with the launch of "Great Pumpkin Island." Now available to Poptropica Members with Early Access, the site's 15th Island will be available to the public on Oct. 14.

Based on the much-loved comic property created by Charles M. Schulz, "Great Pumpkin Island" features the PEANUTS characters as they get ready for Halloween. Throughout the Island quest, Poptropicans will experience all of the memorable scenes from the popular television special, "It's the Great Pumpkin, Charlie Brown," including visiting the pumpkin patch with Linus, trick-or-treating with the whole gang, and taking flight with Snoopy as the World War I flying ace.

"In its 60th anniversary year, PEANUTS continues to remain relevant to fans of all ages. We're always looking for new ways to get in front of younger audiences, so they too can fall in love with Schulz's characters the way generations have before us," said Joshua Kislevitz, senior vice president of domestic licensing at Peanuts Worldwide. "As the most popular online place for kids to safely play and explore, Poptropica is the perfect virtual world to host Great Pumpkin Island."

Like PEANUTS, Poptropica has an international following. Every month, as many as 10 million kids explore Poptropica's virtual Islands. The players of this virtual world for kids come from more than 100 different countries and have their Web browsers set to more than 70 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian.

"For nearly 45 years, kids of all ages have gathered in October to watch the popular PEANUTS television special, 'It's the Great Pumpkin, Charlie Brown.' We are thrilled to bring this icon of Halloween to the kids on Poptropica," said Jess M. Brallier, publisher of Poptropica. "Great Pumpkin Island is the third of many Islands based on popular brands that will be coming to our virtual world for kids over the next two years."

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

BOSTON - Dec. 1, 2010 - Starting today, popular Poptropica Game Cards are available at participating Best Buy stores around the country. For just $10, the prepaid cards are redeemable for Membership to the site or Credits to use in the Poptropica Store. And, as part of a special Best Buy offer, $10 Game Cards purchased there and redeemed for Membership entitle the user to an additional free month of Poptropica Membership.

"The holidays are upon us, and Game Cards make great gifts for Poptropica fans in every family," said Jess M. Brallier, publisher of Poptropica. "As we grow the network of major retail stores where Poptropica Game Cards are sold, we know we will reach even more kids who are looking for a fun, safe and secure place to play online."

Once the prepaid game gift card is activated on Poptropica.com, kids who choose Membership receive exclusive Early Access to new Islands, such as soon-to-be released "Cryptids Island," as well as unlimited use of all costumes and Gold Cards in the Poptropica Store. Players who select Credits can instantly redeem them for costumes and Gold Cards in the Poptropica Store. Gold Cards allow kids to customize their Poptropicans with special abilities and effects, such as electrifying their Poptropican, creating a meteor shower, spraying silly stream and much more.

Every month, as many as 10 million kids explore Poptropica's virtual Islands. The players of this virtual world for kids come from more than 100 different countries and have their Web browsers set to more than 70 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian.

Currently, there are 15 Poptropica Islands with intricate stories for kids to explore, and many more are planned for release in the future. Kids can get the latest news on upcoming new Islands and other exciting developments in the world of Poptropica straight from the creators on the official blog at http://blog.poptropica.com/.

BOSTON - Dec. 15, 2010 - Poptropica, the rapidly growing virtual world for kids, is Number 5 in the Hot Video Games Category of the 2010 Google Zeitgeist. It is the only kids gaming site in the top five on the list of the year's most searched-for video games. The robust gaming platform offers countless hours of safe, secure, online fun to as many as 10 million kids each month.

Just three years since its launch, Poptropica has grown from one simple Island to a world with 15 Islands, each with its own story to tell, mystery to solve and unique adventures for the player to experience. There is still one more Island scheduled to be unleashed in 2010: The new "Cryptids Island" sets players on a globetrotting adventure in search of mythical creatures. A glimpse of Cryptids Island can be seen online right now.

"Poptropica's recipe for success is the engaging, quality online adventures that we publish for kids in a place where their parents can be confident that they will be safe," said Jess M. Brallier, publisher of Poptropica. "Popularity for the site has soared since its launch, and we have many more Islands and features to come in 2011. Being the top kids' gaming site searched for on Google this year is a true testament to our great reputation with parents and kids."

Membership is needed to play Cryptids Island during Early Access in 2010. Poptropica Game Cards are now available at Target stores for purchase in time for the holidays and can be redeemed on Poptropica.com for Membership.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

BOSTON - Dec. 21, 2010 - The world's mythical creatures have taken up residence on the new "Cryptids Island" from Poptropica, the popular online world for kids. Members now have Early Access to the brand new Island just added to the rapidly growing, safe and fun virtual environment. Public access to Cryptids Island will be available January 17, 2011.

Players who visit "Cryptids Island" will take off on a globetrotting adventure, hunting for creatures others have only heard about. They will visit the depths of Loch Ness to look for Nessie, scale the snowy Himalayas in search of the Yeti, and scour the deepest parts of the Pine Barrens for the Jersey Devil. All the while, they will be racing against another monster hunter, who has devious plans for the creatures.

"Mythical creatures such as the Loch Ness monster have a special allure for kids because they represent a unique combination of fantasy and reality," said Jess M. Brallier, publisher of Poptropica. "When Poptropica visitors embark on the adventures presented on Cryptids Island, they will delve deeply into the legends of these fabulous beasts while playing in a safe, secure online environment."

Poptropica Membership gives kids Early Access to new Islands, so they can be among the first to play and complete the new Island weeks before it becomes available to the public. Membership also gives kids unlimited use of all costumes and Gold Cards in the Poptropica Store, allowing them to customize their Poptropicans by choosing from their favorite costumes, special abilities and effects - electrifying their Poptropican, creating a meteor shower, spraying silly stream and much more.

Parents can buy a Poptropica Membership for their kids in one-month, three-month or six-month increments. In addition, prepaid Poptropica Game Cards, redeemable for Membership to the site or Credits to use in the Poptropica Store, can be purchased at select retailers, such as Target and Best Buy.

Every month, as many as 10 million kids explore Poptropica's virtual Islands. The players of this virtual world for kids come from more than 100 different countries and have their Web browsers set to more than 70 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

2011

BOSTON - Feb. 15, 2011 - Poptropicans will saddle up and head for the wild west when they play the newest Island on the popular online world for kids. Now available to members with Early Access, Poptropica's "Wild West Island" will be available to the public on March 14.

Players who visit "Wild West Island" will join the good citizens who are being terrorized by the most fearsome bandit in the land. In their quest to capture all the members of his gang and bring them to justice, players will explore the Wild West on horseback and by rail, visiting burgeoning cities, viewing stunning natural landscapes and battling outlaws in the most action-packed Poptropica adventure yet.

"Launching Poptropica's 17th Island is a great way to start the new year," said Jess M. Brallier, publisher of Poptropica. "Poptropica visitors can now add an adventure in the old west, complete with marauding bandits, to the exciting quests - involving everything from stolen works of art to pirates and mythical creatures - that are available on our popular, safe and secure online environment for kids."

Poptropica Membership gives kids Early Access to new Islands, so they can be among the first to play and complete the newest Islands, weeks before it becomes available to the public. Membership also gives kids unlimited use of all costumes and Gold Cards in the Poptropica Store, allowing them to customize their Poptropicans by choosing from their favorite costumes, special abilities and effects - electrifying their Poptropican, creating a meteor shower, spraying silly stream, and much more.

Parents can buy a Poptropica Membership for their kids in one-month, three-month or six-month increments. In addition, prepaid Poptropica Game Cards, redeemable for Membership to the site or Credits to use in the Poptropica Store, can be purchased at select retailers, such as Target and Best Buy.

Late last year, the rapidly growing virtual world for kids ranked Number 5 in the Hot Video Games Category of the 2010 Google Zeitgeist. It was the only kids' gaming site in the top five on the list of the year's most searched-for video games. The robust gaming platform offers countless hours of safe, secure, online fun to as many as 10 million kids each month.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

BOSTON - March 15, 2011 - Fans of the bestselling "Diary of a Wimpy Kid" series can now join all their favorite characters on a snow day adventure with today's Early Access launch of Poptropica's new "Wimpy Wonderland Island." As a special bonus, Poptropica members who log in and play "Wimpy Wonderland" during March will get an exclusive Gold Card, "Paper Boy" or "Paper Girl," which they can use to turn their Poptropican into lined paper like in the "Diary of a Wimpy Kid" book series. This exclusive members-only item will also allow kids to turn other Poptropicans into lined paper boys or girls.

"I'm thrilled to be bringing the two parts of my life together: Diary of a Wimpy Kid and Poptropica," said Jeff Kinney, author of the bestselling series and Poptropica creator. "For the first time ever, kids will get to interact with Greg Heffley and his family and friends in a virtual world. I've created an original storyline for the island, and I'm hoping fans of the series will enjoy experiencing the characters in a whole new way."

Players who visit "Wimpy Wonderland" will discover a snow day in which everyone's enjoying a day off from school - except for "Wimpy Kid" hero Greg Heffley, whose little brother Manny is missing. As they follow Manny's trail and solve the mystery of his disappearance, players will tussle with the Whirly Street kids, fend off cantankerous senior citizens and even venture within arm's length of Fregley.

"Jeff's 'Diary of a Wimpy Kid' is a huge hit in print and on the big screen, and I am confident that Greg will now be at his wimpy best online at Poptropica," said Jess M. Brallier, publisher of Poptropica. "Kids will delight in having Wimpy Kid and Poptropica together in an inventive and surprising experience."

Poptropica Membership gives kids Early Access to new Islands, so they can be among the first to play and complete the newest Islands. Membership also gives kids unlimited use of all costumes and Gold Cards in the Poptropica Store, allowing them to customize their Poptropicans by choosing from their favorite costumes, special abilities and effects - electrifying their Poptropican, creating a meteor shower, spraying silly stream, and much more.

Parents can buy a Poptropica Membership for their kids in one-month, three-month or six-month increments. In addition, prepaid Poptropica Game Cards, redeemable for Membership to the site or Credits to use in the Poptropica Store, can be purchased at select retailers, such as Target and Best Buy.

Late last year, the rapidly growing virtual world for kids ranked Number 5 in the Hot Video Games Category of the 2010 Google Zeitgeist. It was the only kids' gaming site in the top five on the list of the year's most searched-for video games. The robust gaming platform offers countless hours of safe, secure, online fun to as many as 10 million kids each month.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

BOSTON - May 10, 2011 - The Magic Tree House lands on Poptropica. Fans of "The New York Times" No. 1 bestselling book series can now explore "Red Dragon Island" with Jack and Annie, the brother and sister from the series who have discovered a magical tree house, which is filled with books and transports them to different places and times. A favorite of children everywhere, the Magic Tree House books have sold more than 70 million copies in North America alone.

On "Red Dragon Island," visitors will join Jack and Annie on a journey back in time to a world of samurai warriors, sumo wrestlers and great dangers that lurk in the clouds. When trouble strikes, it is up to players to master a set of elite ninja skills and undertake a dangerous rescue mission to find their way back home.

Currently available to Poptropica Members with Early Access, this Island will launch to the public on June 2, 2011. Nonmembers can currently get a sneak preview to "Red Dragon Island" and play the "Prepare for Impact" game to win a free costume for their Poptropican.

The Magic Tree House books consistently land in the No. 1 slot on "The New York Times" children's bestseller list. They have been translated into 28 languages and are available in more than 30 countries around the world. Written by Mary Pope Osborne, the series introduces young readers to different cultures and times in history, as well as the world's legacy of ancient myth and storytelling.

"I'm absolutely delighted that we have the good fortune to further extend the love for adventure and learning that Mary brings to her books," said Jess M. Brallier, publisher of Poptropica. "Her Dragon of the Red Dawn book in particular is a perfect fit for the stunning illustrations and active discovery that are native to Poptropica. This is a great Island for curious kids."

"Magic Tree House is all about going to new worlds on the wings of imagination. I hope kids will now have a wondrous journey with Jack and Annie to Red Dragon Island on Poptropica," said Mary Pope Osborne, author of the Magic Tree House series.

Kids can now get Early Access to play "Red Dragon Island" with Poptropica Membership. Membership also gives kids unlimited use of all costumes and Gold Cards in the Poptropica Store, allowing them to customize their Poptropicans by choosing from their favorite costumes, special abilities and effects - electrifying their Poptropican, creating a meteor shower, spraying silly stream, and much more.

Prepaid Poptropica Game Cards in the amount of $10 can be purchased at select retailers, such as Target and Best Buy. Game cards redeemed for Membership receive a free extra month of Membership.

Every month, as many as 10 million kids explore Poptropica's virtual Islands. The players of this virtual world for kids come from more than 100 different countries and have their Web browsers set to more than 70 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

BOSTON - June 30, 2011 - Today Poptropicans have to think small to overcome a big challenge on the online virtual world for kids' new "Shrink Ray Island." This quest marks the 20th Island published on Poptropica, which is known for developing engaging stories for kids. Shrink Ray Island launches today for all to play. Poptropica Members with Early Access can experience the entire Island. For the first time ever, non-Members can experience several levels of an Early Access demo at launch.

On "Shrink Ray Island," a young scientist has invented a ray gun that shrinks anything it touches - including Poptropica players. Their job is to find the scientist and her powerful shrink ray gun before it falls into the wrong hands. In their shrunken state, players will have to use their wit and creativity to navigate the Island and find the shrink ray gun.

"Every month, millions of kids from around the world visit Poptropica for a fun, engaging and challenging online experience," said Jess M. Brallier, publisher of Poptropica. "Today's debut of our 20th Island provides them with yet another exciting opportunity to play and learn in a safe, virtual world."

Kids can get Early Access to play all of "Shrink Ray Island" today with Poptropica Membership. Membership also gives kids unlimited use of all costumes and Gold Cards in the Poptropica Store, allowing them to customize their Poptropicans by choosing from their favorite costumes, special abilities and effects - electrifying their Poptropican, creating a meteor shower, spraying silly stream, and much more.

Late last year, the rapidly growing virtual world for kids ranked No. 5 in the Hot Video Games Category of the 2010 Google Zeitgeist. It was the only kids' gaming site in the top five on the list of the year's most searched-for video games. Poptropica's 20 Islands (and still growing), stories, comics and games offer countless hours of safe, secure, online fun to as many as 10 million kids each month.

BOSTON - July 5, 2011 - Poptropica, the popular virtual world for kids, now comes to life in the offline world with an all-new line of toys manufactured by Jazwares, Inc. The sets of plush figures and three- and six-inch action figures and playsets are now available exclusively at Toys"R"Us stores nationwide and online at Toysrus.com/Poptropica. Each Poptropica toy comes with a code redeemable for an in-game costume or mind-blowing power to enhance kids' online adventures. Kids can collect all of the toys to get each of the exclusive costumes or powers never before available online at Poptropica!

Featured in this new line of plush characters and poseable figures are some of kids' all-time favorite Poptropica characters, such as the infamous Dr. Hare and Shark Boy, as well as characters from Super Power Island, Astro-Knights Island, Skullduggery Island and Shark Tooth Island.

"I'm very excited to see the wonderful 2-D characters in Poptropica come to life in the form of 3-D toys. When I first held the characters in my hands, it felt like magic," said Jeff Kinney, Poptropica Creator and Author of the bestselling "Diary of a Wimpy Kid" series. "I'm excited for kids to have the same feeling!"

"As kids become more engaged in online play, they regularly look for ways to take the fun of their virtual friends into the physical world," said Lisa Harnisch, Vice President, General Merchandising Manager, Core Toy and Seasonal, Toys"R"Us, Inc. "This exclusive line of Poptropica toys is a great addition to our differentiated product assortment, offering children a variety of ways to play with their favorite Poptropica characters while away from the computer."

Now celebrating its 20th Island, Poptropica is a safe, fun virtual world for kids ages eight to 12. Since its launch in 2007, more than 170 million kids worldwide have experienced the spirit of adventure and discovery found by exploring the popular virtual world. Players come from more than 100 different countries and have their web browsers set to more than 70 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. "Every day on Poptropica, millions of kids are engaged in challenging, story-based adventures," said Jess M. Brallier, Publisher of Poptropica. "Now with these new plush and poseable toys, favorite Poptropica characters seem to jump right off the computer screen and into kids' laps, encouraging more creative play and imaginative thinking."

Kids can stay up to date on news about upcoming toys, Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

BOSTON - Aug. 23, 2011 - Poptropica, the popular virtual world for kids, is one of the top 50 websites of 2011, according to TIME magazine. Named one of five sites for Family & Kids in the magazine's annual list, Poptropica is visited by as many as 10 million kids each month.

"It's incredibly exciting to be recognized by TIME magazine as one of the top 50 websites of 2011," said Jeff Kinney, Poptropica creator and author of the bestselling "Diary of a Wimpy Kid" series. "At Poptropica, it's our goal to write great interactive content for kids, and we feel that it's a privilege to be in a position to reach so many children across the world. We're thrilled that TIME has recognized our efforts."

In the 50 Best Websites of 2011 list, TIME writes of Poptropica, "If you've never heard of Poptropica, chances are you're a grownup. An inventive megasite for kids with a wholesome and slightly educational bent, it features quests, games and puzzles set on 20 themed islands, including Shrink Ray Island, Wild West Island and ones based on the Wimpy Kid and Peanuts franchises. As many as 10 million kids explore Poptropica each month, but the site also aims to please parents. The chat feature, for instance, doesn't permit free-form conversation. Instead, members can select questions to ask one another from a collection of family-friendly choices."

Just recently celebrating the debut of its 20th Island, Poptropica is a safe, fun virtual world for kids ages 8 to 12. All Poptropica Islands are free to play, and each represents a unique theme and challenge. Since its launch in 2007, more than 170 million kids worldwide have experienced the spirit of adventure and discovery found on the popular virtual world. Players come from more than 100 different countries and have their web browsers set to more than 70 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian.

Kids can enjoy their favorite Poptropica characters outside of the computer screen with Poptropica toys, now available at Toys"R"Us. They can also track the whereabouts of an infamous Poptropican by following Where in the World is Dr. Hare? on the Poptropica Creators' Blog.

BOSTON - Aug. 31, 2011 - This September, kids everywhere can help celebrate Poptropica's fourth birthday with special games, costumes and other fun. One of TIME magazine's Top 50 websites of 2011, Poptropica debuted in September 2007. Today, as many as 10 million kids visit the popular virtual world every month for hours of safe, secure online fun.

"It's exciting to think that four years ago we quietly launched Poptropica with a single Island, and that today we have 20 Islands and 390 million avatars in our virtual world," said Jeff Kinney, Poptropica creator and author of the bestselling "Diary of a Wimpy Kid" series. "We're excited about the years ahead. Our mission will always be to provide kids with the best interactive content on the web."

During Poptropica's birthday month, all kids can play a fourth-birthday balloon-popping game to try to win a commemorative fourth-birthday costume, complete with a cake to throw. Plus, when they visit the Poptropica store, they can get a free fourth-birthday balloon as a party favor for the celebration.

Poptropica Members will have access to rare Member-only items throughout the month. The popular Light Ninja, Renegade Robot and Limited Edition Robin Hood costumes will all be returning to the Poptropica Store as part of the festivities, for a limited time.

"When we launched Poptropica, our goal was to share stories with a generation of kids empowered with digital and gaming literacy," said Jess M. Brallier, publisher of Poptropica. "In four short years, our simple notion reconfirmed what every generation of kids truly values. The concept has exploded into a worldwide business phenomenon with toys, game cards and more, but, best of all, we have remained true to our vision."

Poptropica fans can let the world know of their excitement with a variety of branded merchandise, including game cards, t-shirts, device skins and wall graphics. Plus, they can enjoy their favorite Poptropica characters outside of the computer screen with Poptropica toys, available at Toys"R"Us.

Kids can get Early Access to new Islands with Poptropica Membership. Membership also gives kids unlimited use of all costumes and Gold Cards in the Poptropica Store, allowing them to customize their Poptropicans by choosing from favorites such as the Summer Beach Ball and Wild West Outlaws costumes, special abilities and effects - shrinking other Poptropicans to microscopic size, launching fireworks into the sky, and much more.

Poptropica's next Island, Mystery Train, is just around the bend, launching with Early Access for Members on Friday, Sept. 9, at 4:21 p.m. Kids can get the latest news on upcoming Islands and more, straight from the Poptropica creators, on the official Poptropica blog.

BOSTON - Sept. 7, 2011 - Poptropicans will journey back in time to the Chicago World's Fair to solve a crime when they take a ride on Poptropica's "Mystery Train." The launch of the 21st Island from the popular virtual world for kids coincides with Poptropica's 4th birthday celebration. On Friday, Sept. 9, 2011, at 4:21 p.m.(4 o'clock for Poptropica's 4th birthday and 21 minutes past the hour for the 21st Island), Poptropica Members can enjoy the entire new adventure with Early Access, while non-Members will have access to a limited portion of the game until its public launch on Oct. 7, 2011.

The site's new challenging and suspenseful online quest is set in 1893. Players are on a train headed to the Windy City for the World's Fair when a dastardly crime puts the fate of the Fair in peril. As Poptropicans collect clues and uncover secrets to collar the criminal, they also meet famous historical figures such as Mark Twain, Thomas Edison, Nikola Tesla and Susan B. Anthony.

"When kids board Poptropica's Mystery Train and head off to the Chicago World's Fair, they will explore an event that had a profound impact on the development of architecture and the arts in our country - not to mention the introduction of inventions such as the Ferris Wheel and the movie projector, and now-beloved foods such as Cracker Jack, hamburgers and Juicy Fruit gum," said Jess M. Brallier, publisher of Poptropica. "In addition, as kids play this new adventure and solve the crime, they will meet some of the brightest minds in history."

To prepare for the challenge of the Mystery Train, all kids can now play the site's D.C. Diner game, trying to beat the clock while serving food to the train's many prominent, historical passengers.

Kids can get Early Access to travel on the Mystery Train with Poptropica Membership. Membership also gives kids unlimited use of all costumes and Gold Cards in the Poptropica Store, allowing them to customize their Poptropicans by choosing from favorites such as the Summer Beach Ball and Wild West Outlaws costumes, special abilities and effects - shrinking other Poptropicans to microscopic size, launching fireworks into the sky, and much more.

Recently named as one of TIME magazine's Top 50 websites of 2011, Poptropica is visited by as many as 10 million kids each month. Players come from more than 100 different countries and have their web browsers set to more than 70 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

Kids can get Early Access to new Islands with Poptropica Membership. Membership also gives kids unlimited use of all costumes and Gold Cards in the Poptropica Store, allowing them to customize their Poptropicans by choosing from favorites such as the Summer Beach Ball and Wild West Outlaws costumes, special abilities and effects - shrinking other Poptropicans to microscopic size, launching fireworks into the sky, and much more.

Poptropica's next Island, Mystery Train, is just around the bend, launching with Early Access for Members on Friday, Sept. 9, at 4:21 p.m. Kids can get the latest news on upcoming Islands and more, straight from the Poptropica creators, on the official Poptropica blog.

BOSTON - Sept. 28, 2011 - Poptropica announced today that licensing executive Pamela Dixon has joined the popular virtual world for kids as business development director. In her new role, Dixon will manage Poptropica's growing line of licenses, including those assigned to Penguin, Jazwares, Hardee's and Carl Jr's.

Dixon brings more than 20 years of experience in the development of licensing, marketing and revenue strategies for global brands to the virtual world for kids ages eight to 12. Most recently, she was executive director with Peanuts Worldwide, the licensing company that represents brands such as Charles Schulz's Peanuts. There she was responsible for brands including Fancy Nancy, Iron Chef America, Goodnight Moon, The Deadliest Catch and brands owned by Hallmark and A&E Television Networks.

As vice president for global licensing at Marc Brown Studios, she directed the growth and global revenue of "Arthur & Friends." Dixon also spent more than a decade with The Walt Disney Company, where she managed major licensing partners in book publishing, including Golden Books Sight & Sound, Publications International and Grolier.

"In four years, Poptropica has seen incredible growth in the number of kids worldwide who have fun exploring its challenging, story-based adventures and, as a result, explosive growth in its image as a global brand," said Jess M. Brallier, publisher of Poptropica. "As a member of our team, Pamela brings the wisdom, network of industry connections and diverse experience necessary for us to continue to grow and manage the Poptropica brand while realizing our long-term vision for publishing engaging content for kids in a safe, online world."

Just last month Poptropica announced an all-new line of Poptropica toys manufactured by Jazwares, Inc. The sets of plush figures, three and six inch action figures and playsets are now available exclusively at Toys"R"Us stores nationwide and online at Toysrus.com/Poptropica.

Since the virtual world's launch in 2007, more than 180 million kids worldwide have experienced the spirit of adventure and discovery found by exploring the many Poptropica Islands. Players come from more than 100 different countries and have their Web browsers set to more than 70 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian.

BOSTON - Oct. 12, 2011 - Poptropica players can make the most of their adventures on the popular virtual world for kids with tomorrow's publication of Poptropica: The Official Guide.

The 192-page official Poptropica guidebook offers Poptropica fans a detailed walkthrough of the site as well as background on the Islands, characters and behind-the-scenes content. The book features sections on popular Poptropica quests, such as Wimpy Wonderland and Steamworks Island. A full-color wall poster is included so fans can easily display their Poptropica pride.

Poptropica creator and author of the bestselling "Diary of a Wimpy Kid" series Jeff Kinney said, "I'm very excited that we're releasing our first-ever guidebook. When playing on our site, a lot of kids get to a certain point in our quests where they can't figure out what to do next. The guidebook is going to help them get unstuck and to experience all of the great storytelling on Poptropica."

To celebrate the launch of the Poptropica guidebook, kids can participate in a series of scavenger hunts beginning Oct. 13. The book provides tips for decoding the clues in this online hunt to win exclusive prizes for a kid's personalized Poptropica avatar.

"Now kids can flip through the pages of this great new guidebook and see their favorite Poptropica characters on the printed page, discover more about their favorite Islands and use what they learn to delve more deeply into the virtual world," said Jess M. Brallier, publisher of Poptropica. "The launch of this first print book is an exciting next step in the continual evolution of Poptropica."

The new guidebook, the first of many Poptropica books to be published, is part of the site's growing line of branded products designed to provide fans with both an online and offline Poptropica experience. Earlier this year, Poptropica announced a line of Poptropica toys manufactured by Jazwares, Inc. The sets of plush figures, three- and six- inch action figures, and playsets are now available at Toys"R"Us stores nationwide and online at www.Toysrus.com/Poptropica. In addition, beginning in November, fans will be able to find the toys at select Barnes & Noble stores.

Since the virtual world's launch in 2007, more than 185 million kids worldwide have experienced the spirit of adventure and discovery found by exploring the many Poptropica Islands. Players come from more than 100 different countries and have their web browsers set to more than 70 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games.

Kids create a "Poptropican" character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies, and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment.

Poptropica is published by Family Education Network, a part of Pearson, the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

POPTROPICA: The Official Guide
Poptropica (an imprint of Penguin Young Readers Group) / on sale October 13, 2011;
$12.99 / ISBN: 978-0-448-45726-0 / Ages 8-12

BOSTON - Oct. 26, 2011 - Global challenges await Poptropica visitors with tomorrow's launch of the new Game Show Island, the 22nd Island on the popular virtual world for kids. Poptropica Members with Early Access can experience the entire Island on Oct. 27, while non-Members will have access to a demo - a limited portion of the Island experience - until the public launch in November.

When Poptropica players visit Game Show Island, they will discover that Robots have taken over the world by winning all of the money and prizes from game shows. Under the diabolical leadership of a computer mastermind named Holmes, they are now forcing the humans of Poptropica to do all of their grunt work for them. The player's goal is to beat the robots at the five different game shows and reclaim the dignity of all Poptropicans.

The engaging game shows take place in cities all over the world, such as Moscow, Buenos Aires and Istanbul, and feature challenges such as trivia games, word games and obstacle courses.

"Poptropica players will embark on an exciting new adventure with many games to challenge their knowledge and skills on Game Show Island," said Jess M. Brallier, publisher of Poptropica. "Plus, they will travel to new corners of the world, learn about other cities and cultures and, in the end, hopefully, conquer those pesky Robots."

Recently named as one of TIME magazine's Top 50 websites of 2011, Poptropica's Islands have been visited by more than 185 million kids worldwide since its launch in 2007. Players come from more than 100 different countries and have their web browsers set to more than 70 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

Earlier this month, Poptropica: The Official Guide was released offering fans a detailed walkthrough of the site as well as background on the Islands, characters and behind-the-scenes content.

BOSTON - Dec. 12, 2011 - Poptropica fans can now learn more about the popular virtual world for kids anytime, anywhere with today's launch of the site's first official app for the iOS and Android platforms. Now available for free in the iTunes store and the Android Market, the Poptropica® Official Tips & Tricks app includes a walkthrough of the site's newest adventure, Game Show Island, along with additional Island Guides for in-app purchase.

Other Island Guides that will walk players through Mystery Train, Shrink Ray Island, Mythology Island and Spy Island are available for purchase in the app for $0.99 each, with more Islands to be added in the near future. With this official walkthrough app from the creators of Poptropica, players will learn all of the tips and tricks that they need to progress through the site's toughest Islands.

"When kids get stuck on one of our quests, we now have an app for that," said Jeff Kinney, Poptropica creator and author of the bestselling "Diary of a Wimpy Kid" series. "It is so cool to know that now kids can use mobile technology to learn more about Poptropica's great adventures and solve its challenging quests."

The Island Guides in the Poptropica app provide detailed information about the Islands. They introduce the main characters, important items that players need to progress through the game, and an in-depth look at the goals of the Island and what needs to be done to solve the quest and win the Island medallion. Each Island Guide features full-color screenshots and easy-to-read text to help master Poptropica's challenges.

"The kids playing Poptropica don't remember a time when there weren't mobile devices, such as iPhones and iPads, so it makes perfect sense for them to turn to an app for help exploring Poptropica," said Jess M. Brallier, publisher of Poptropica. "With the official app, our new guidebook and other resources, such as the 'Creators' Blog,' kids now have lots of different ways to get the tips and hints that they need to experience all of the great storytelling on our virtual world."

Recently celebrating the launch of its 22nd Island, Poptropica was named one of TIME magazine's Top 50 websites of 2011. The Poptropica Islands have been visited by more than 185 million kids worldwide since its launch in 2007. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

BOSTON - Dec. 14, 2011 - Poptropica visitors face a hauntingly fun challenge with tomorrow's debut of the new Ghost Story Island, the 23rd Island on the popular virtual world for kids. Poptropica Members with Early Access can explore the entire Island on Dec. 15, while non-members will have access to a limited portion until its public launch on Jan. 12, 2012.

Ghost Story Island's setting is a seaside town called Hemlock Harbor - said to be haunted by restless spirits. Poptropica players will use a variety of ghost-hunting technologies to find out if the ghosts they encounter are real and, if yes, what they want. Along the way, players will discover a long-hidden secret about Hemlock Harbor.

Ghost Story Island launches just in time for the holidays, and Poptropica Membership is a great last-minute gift for kids. Membership can be purchased online at any time at Poptropica.com in monthly, three-month or six-month increments.

"With our newest Island, Poptropica players embark on a scary, fun adventure as they explore and conquer its challenges," said Jess M. Brallier, publisher of Poptropica.

Other Poptropica merchandise is also available for gift giving this holiday season. Poptropica: The Official Guide, the first of many upcoming books, offers fans a detailed walkthrough of the site as well as background on the Islands, characters and behind-the-scenes content.

Recently named as one of TIME magazine's Top 50 websites of 2011, Poptropica has been visited by more than 185 million kids worldwide since its launch in 2007. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

2012

BOSTON - Feb. 28, 2012 - This spring when kids dine at the Applebee's in their neighborhood, they will be greeted by their favorite Poptropica characters on the kids menu, the Poptropica Family Activity Book. This colorful book of fun activities will be available in Applebee's restaurants in the United States, Canada and Puerto Rico, from February 27 through May 7.

Preparing to launch its 25th Island, Poptropica is a safe, fun virtual world for kids, featuring adventures, quests and great storytelling. All-time Poptropica favorite characters - from the infamous Dr. Hare to the characters from SuperPower Island, Astro-Knights Island, Skullduggery Island and Shark Tooth Island - will be featured in the activity book's fun facts and coloring and word activities.

"A fun and engaging children's menu can help make dining out a great experience for families with kids," said Jess M. Brallier, publisher of Poptropica. "Now the millions of kids who are Poptropica fans can be reminded of their favorite quests while they complete the activities and games in the Poptropica Family Activity Book at their nearby Applebee's restaurant."

This partnership with Applebee's is the newest in Poptropica's ongoing and growing family of licensing programs. Other ventures include a line of Poptropica plush characters and poseable figures from Jazwares, game cards at Target stores, and a series of Poptropica books.

Named as one of TIME magazine's Top 50 websites of 2011, Poptropica has been visited by more than 210 million kids worldwide since its launch in 2007. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

BOSTON - Feb. 29, 2012 - Poptropica visitors will brave the darkness to save a town gripped by fear with tomorrow's launch of Vampire's Curse Island. Members get Early Access to the popular virtual world for kids' 25th Island on March 1, while non-members have access to a limited portion of the quest until its public launch on March 22, 2012. Plus, Members who complete Vampire's Curse Island earn access to a special bonus quest, where they will discover even more hidden secrets.

When Poptropica visitors arrive on Vampire's Curse Island, they learn that for centuries, a truce existed between the people of this remote mountain village and Count Bram, the vampire, who lives in the castle high above. Now, however, that truce is shattered and he has captured a young villager. To rescue her, players must explore the dark corridors of the Vampire's castle in a search for three key ingredients to create a formula that will reverse the vampire's curse.

"Every new Poptropica Island introduces visitors to a great story and a challenging quest to solve," said Jess M. Brallier, publisher of Poptropica. "On our 25th Island, Poptropica fans will have a frighteningly good time exploring Count Bram's castle and rescuing the young villager from his evil clutches."

Poptropica Membership offers kids early access to new Islands and other benefits such as Vampire Curse Island's bonus quest, a Members-only gear pack, and more. The Vampire Curse Island Gear Pack lets Members customize their characters in the theme of the Island with Garlic Breath, Bat Gum, as well as limited-time Vampire Count and Countess costumes, which are available to Poptropica Members only during Early Access.

Kids looking for tips and secrets for exploring the popular virtual world can check out Poptropica's recently published book, Poptropica: The Official Guide, featuring a detailed walkthrough of the site as well as background on some of the Islands, characters and behind-the-scenes content. Or they can download the new Poptropica Official Tips & Tricks app, available in the iTunes Store and the Android Market.

Named as one of TIME magazine's Top 50 websites of 2011, Poptropica's Islands have been visited by more than 210 million kids worldwide since its launch in 2007. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

BOSTON - April 11, 2012 - Poptropicans will venture deep into the woods, encounter fabled creatures and embark on a wild adventure with tomorrow's launch of Twisted Thicket, the site's 26th Island. On April 12, Early Access to the Island is available to Members, who also receive a special gear pack and access to the bonus quest once they've completed the adventure. Twisted Thicket will launch for the public later on May 2.

When Poptropica players enter Twisted Thicket, they will discover a quiet seaside village that has been attacked by mysterious beings who dwell nearby. Players are chosen to enter the dark woods and confront the creatures, but beyond the forest's edge is a world of magic and danger - where the only thing more twisted than the tree trunks is the truth. While on their adventure, Poptropicans will encounter enchanted creatures, such as trolls, elves and goblins.

"Kids love a great mystery - especially one featuring magical and mythical creatures and surprises at every turn," said Jess M. Brallier, publisher of Poptropica. "That's what they will find when they log in to play Twisted Thicket on Poptropica. And, as always, parents can trust that their kids are playing in a safe, secure online environment."

Poptropica Members also receive an additional Twisted Thicket Gear pack, which includes a Troll Costume and Power, a Dryad Follower and, for a limited time during Early Access, a Lumberjerk Costume. Plus, Members who complete Twisted Thicket will gain access to a special bonus quest in which they must use the powers of the woodland creatures to recover the shards of a mysterious artifact. Parents can buy Poptropica Memberships for their kids in one-, three- or six-month increments.

Named as one of TIME magazine's Top 50 websites of 2011, Poptropica's Islands have been visited by more than 220 million kids worldwide since its launch in 2007. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

BOSTON - May 2, 2012 - Yesterday, Poptropica® quietly released "Friends" - the virtual world's new social network offering - and within 12 hours more than 500,000 kids from across the globe connected. "And this happened in complete and absolute safety," said Jess M. Brallier, publisher of Poptropica. "Not one piece of personal information was shared. Nor could it be. No other site has done anything like this."

With the new Poptropica Friends feature, players can now "friend" other Poptropicans and find out which of the site's 26 Islands they have solved, what country they're from, funny tidbits about their personality, and what they are up to on the popular virtual world for kids. They can also add their real-life friends and follow along with them on Poptropica as well.

With the new Friends feature, players have Personality Profiles to display their Poptropica personalities and show off their achievements in the game. Players can take new personality-based Pop Quizzes each day to add fun facts about themselves on their Personality Profile. These new features are completely safe -- there is no free chat option and no personal information is shared among players.

"We're extremely excited to see more than 500,000 friends around the globe be added within the first 12 hours of launching Friends on Poptropica," said Jeff Kinney, Poptropica creator and author of the bestselling "Diary of a Wimpy Kid" series. "The reaction has been extremely positive from fans, and we're proud to bring a completely safe friends offering to kids on our virtual world."

In addition, Poptropica Members now have access to more Member benefits within their Personality Profile. The Costume Closet lets Members save up to 30 outfits for their Poptropican, so they can creatively craft their favorite looks and switch between them as they wish.

The Photo Album stores photos that document key moments of game play. Players can collect photos by playing or re-playing Islands. Members will be able to view all of their photos and share them with friends who visit their Personality Profile. Non-Members will be able to collect all photos when they play and re-play Islands, however, they can only view one photo per Island without Membership.

"Poptropica's new Friends feature gives kids who love the game for the site's storytelling and quests a new, creative, and safe way to connect and interact," said Jess M. Brallier, publisher of Poptropica. "Now the millions of kids who arrive to Poptropica each month from different countries, speaking different languages and from extremely different cultures and traditions have a chance to join together to share their common interests as well as explore and celebrate their differences."

Named as one of TIME magazine's Top 50 websites of 2011, the Poptropica Islands have been visited by more than 224 million kids worldwide since its launch in 2007. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

BOSTON - May 5, 2012 - Poptropica is temporarily disabling certain features of its new "Friends" community and social offering until capacity can be increased.

"We were delighted that kids added 500,000 friends in the first 12 hours the Friends offering was available. And two million in the first 48 hours. Kids have been making friends on Poptropica at the rate of more than six per second since its launch on Tuesday. But once the school week was over and we hit the weekend, that delight turned, honestly, to serious concern about what our servers could handle," said Jess M. Brallier, publisher of Poptropica. "We are doing everything we can at this moment to correct the situation. We appreciate the patience of our users as they so overwhelmingly welcomed this newest Feature."

Certain features of Friends will become available as capacity is increased. Updates will be issued as available. All of the site's 26 Islands are still available for kids to play and explore.

Named as one of TIME magazine's Top 50 websites of 2011, the Poptropica Islands have been visited by more than 225 million kids worldwide since its launch in 2007. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

BOSTON - May 23, 2012 - The "games begin" tomorrow with the launch of Poptropolis Games, the 27th Island on Poptropica. On May 24, Early Access to the Island is available to Members, who also receive a special gear pack and access to a bonus quest. Non-Members will have access to a limited portion of the quest before Poptropolis Games Island launches to the public on June 14.

When they play the site's newest quest, Poptropicans will learn that once every 100 years, the ancient capital of Poptropica, Poptropolis, rises from the sea to host a tournament created to prove tribal supremacy. Each of the tribes of Poptropica sends a representative to compete across a series of grueling events for a chance to become the Champion of Poptropica. Players choose a tribe to represent, and participate in a series of track-and-field events such as long jump, shot put and pole vault, to learn if they have what it takes to vanquish the competition and win glory for their tribe.

The launch of the 27th Island on the popular virtual world for kids comes close on the heels of the debut of "Friends," the virtual world's new social network offering. With the new Poptropica Friends feature, players can now "friend" other Poptropicans and find out which of the site's Islands they have solved, what country they're from, funny tidbits about their personality, and what they are up to on the Poptropica. They can also add their real-life friends and follow along with them on Poptropica. In the first two weeks of the new feature's availability, 10 million kids from across the globe connected.

"On Poptropolis Games, kids will discover the challenges of ancient athletic competition - testing their skills in rigorous online events," said Jess M. Brallier, publisher of Poptropica. "And now with the site's new Friends feature, they can safely and securely share their accomplishments in the game and their Poptropica personalities with other players around the world."

Poptropica Members will have the chance to play a special bonus quest on Poptropolis Games Island. In this adventure, an ancient warrior returns and challenges players to a wrestling match to prove who is the true Poptropica champion. Members also get a custom gear pack, which includes a wresting costume, throwable discus, and the "plant-a-statue" power that allows them to plant Poptropolis-style statues anywhere. Parents can buy Poptropica Membership for their kids in one-, three- or six-month increments.

Named as one of TIME magazine's Top 50 websites of 2011, the Poptropica Islands have been visited by more than 228 million kids worldwide since its launch in 2007. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

SAN FRANCISCO - May 29, 2012 - Today, Ubisoft® announced a partnership with Poptropica®, the massively popular virtual world for kids, to develop a video game featuring the site's best-loved characters and most popular Islands. The game will come to life for kids during the 2012 holiday season and will be available on the Nintendo DS™ system.

"Through our exciting new partnership with Ubisoft, kids will now have another way to explore Poptropica's story-based adventures and solve its challenging quests," said Jess M. Brallier, publisher of Poptropica. "This is yet another milestone in the explosive growth of Poptropica as a global brand."

Named as one of TIME magazine's Top 50 websites of 2011, Poptropica has been visited by more than 228 million kids worldwide since its launch in 2007. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. The recent debut of the site's new Poptropica Friends social networking offering saw 10 million kids from across the globe connecting within the first two weeks of its debut. All Poptropica Islands are free-to-play, and each represents a unique theme and challenge.

"Ubisoft is thrilled to have the opportunity to provide its audience with access to Poptropica's wonderful narrative storytelling experience via the Nintendo DS and other handheld gaming consoles," said Adam Novickas, senior director of marketing at Ubisoft. "The new Poptropica game is part of the growing trend of quality programming and storytelling extending its reach from an online environment to handheld devices."

About Ubisoft:

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified lineup of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2011-12 fiscal year Ubisoft generated sales of 1.061 billion euros. To learn more, please visit www.ubisoftgroup.com.

BOSTON - May 30, 2012 - Hundreds of millions of "Diary of a Wimpy Kid" and Poptropica fans from around the world will see Greg Heffley and his family and friends in full color for the first time ever later this summer with the launch of "Wimpy Boardwalk." See a sneak peek now in this Wimpy-in-color video.

Now under development on the popular virtual world for kids, the site's 28th Island features kids' favorite characters from the bestselling "Wimpy Kid" series in an all-new tale. The launch of Wimpy Boardwalk marks the first time that Poptropica is creating a second storyline for a series. In March 2011, the site introduced "Wimpy Wonderland," a chance for Poptropicans go to on a snow-day adventure with Greg and his friends.

With its third feature film releasing this August, "Wimpy Kid" has been read online by more than 80 million children, and the print version published by Amulet, an imprint of Harry N. Abrams Publishing, has held multiple positions on "The New York Times Book Review Children's Best Sellers List." Poptropica was created by Jeff Kinney, who is also the author of the "Diary of a Wimpy Kid" series.

On the announcement of "Wimpy Boardwalk," Kinney said, "I'm very excited to see the Wimpy world in full color for the first time. Wimpy Boardwalk has a setting that's familiar to readers of my fourth book and the new movie, Dog Days, but the storyline is all new. I think kids will enjoy interacting with Greg and Rowley and taking part in a fun Wimpy Kid adventure."

Named as one of TIME magazine's Top 50 websites of 2011, the Poptropica Islands have been visited by more than 229 million kids worldwide since its launch in 2007. In just the first two weeks following the recent launch of the virtual world's social networking offering, Friends, 10 million kids from across the globe connected safely and securely online. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

"In my long career in publishing, I have never seen the kind of explosive growth in popularity that I have witnessed with both Jeff's 'Diary of a Wimpy Kid' series and Poptropica. They are a publishing industry phenomenon," said Jess M. Brallier, publisher of Poptropica. "It is perfect that we can celebrate this unprecedented popularity by offering Poptropica fans the chance to explore Wimpy Kid in color for the first time anywhere."

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

BOSTON - July 3, 2012 - Poptropicans can join everybody's favorite "Wimpy Kid," Greg Heffley, and his family and friends on a beach vacation with today's launch of "Wimpy Boardwalk," the 28th Island on the popular virtual world for kids. With Early Access, Poptropica Members can experience "Wimpy Kid" like they have never seen it before - in full color, while non-members will have access to a limited portion of the Island until its public launch on July 19, 2012. Members will receive a Wimpy Boardwalk gear pack, which includes a Beachgoer costume, Heat Wave power and Beach Umbrella. The Beachgoer costume will only be available during Early Access.

On Wimpy Boardwalk, it is summertime, but the living isn't easy for a "Wimpy Kid." When Greg and his buddy, Rowley, visit the boardwalk for a relaxing beach vacation, they run afoul of thieving teens, ravenous seagulls and crooked carnies. Poptropicans will face the challenge of helping Greg clean up his mess before the vacation ends. This summertime adventure features the entertaining cast of "Wimpy Kid" characters, carnival rides and challenging arcade games.

"Poptropica is absolutely thrilled to bring the Wimpy world to kids in full color," said Jess M. Brallier, publisher of Poptropica. "It's our good fortune to be front-row witness to the evolution of Jeff Kinney's work as it rightfully gains astounding popularity across the world. It's a fun ride, and Wimpy Boardwalk in full color is like putting the gas pedal to the floor. This is going to be a summery blast!"

Poptropica Members will also have the chance to help Greg with one more task on a special "Wimpy Boardwalk" bonus quest. A devious gamer has left an embarrassing message about Greg on a high-score list in the arcade. Poptropica Members face the challenge of mastering the game, saving Greg's dignity and becoming the boardwalk champion. Parents can buy Poptropica Memberships for their kids in one-, three- or six-month increments.

The launch of "Wimpy Boardwalk" on Poptropica brings an all new storyline to the Wimpy Kid world. In March 2011, the site introduced "Wimpy Wonderland," a chance for Poptropicans go to on a snow-day adventure with Greg and his friends. With its third feature film releasing this August, "Wimpy Kid" has been read online by more than 80 million children, and the print version published by Amulet, an imprint of Harry N. Abrams Publishing, has held multiple positions on "The New York Times Book Review Children's Best Sellers List." Poptropica was created by Jeff Kinney, who is also the author of the "Diary of a Wimpy Kid" series.

Named as one of TIME magazine's Top 50 websites of 2011, Poptropica has been visited by more than 235 million kids worldwide since its launch in 2007. More than 31 million kids from across the globe have connected safely and securely online with the virtual world's social networking offering, Friends. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

BOSTON - August 15, 2012 - Poptropicans will blast off on a new mission with tomorrow's launch of "Lunar Colony." In addition to Early Access to the 29th Island on the popular virtual world for kids, Poptropica Members will receive special Members-only items and access to a bonus quest. Non-Members will have access to a limited portion of the Island before the public launch date on Sept. 6, 2012.

With Poptropica's "Lunar Colony" quest, players travel to a moon base to search for a missing astronaut. Before she disappeared, the astronaut left cryptic messages about an alien transmission. Poptropicans are on the moon to look for her, but along the way they will explore the secrets of the lunar surface and discover a mystery as old as the cosmos.

"Kids will discover that Poptropica is out of this world with this exciting and fun new mission to the outer limits of space," said Jess M. Brallier, publisher of Poptropica. "As they strive to find the missing astronaut, decode the alien messages and solve the mystery, they will find many surprises waiting for them and learn more about the secrets of the cosmos."

In a special "Lunar Colony" bonus quest, Poptropica Members who have solved the mystery and returned to earth will receive a new transmission and have the chance to crack the code and translate the alien message. Members will also get great gear to support their outer-space travels, including a handheld moon rock item, Alien Archeology power and a "Zaggy Moondust" costume. The costume is available only during Early Access. Parents can buy Poptropica Memberships for their kids in one-, three- or six-month increments.

Named as one of TIME magazine's Top 50 websites of 2011, Poptropica has been visited by more than 240 million kids worldwide since its launch in 2007. More than 50 million kids from across the globe have connected safely and securely online with the virtual world's social networking offering, Friends. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

BOSTON - Sept. 12, 2012 - Kids can enjoy Poptropica fun when they visit Applebee's restaurants in the United States. Everyone's favorite Poptropica characters are making a repeat appearance on the kids menu, the Poptropica Family Activity Book, from now until Nov. 10.

Dining out at Applebee's will be even more fun for families with the Family Activity Book's coloring exercises, games and puzzles. Best of all, the kids menu features a special code that kids can use to unlock a virtual prize on Poptropica the next time they log on to play the virtual world for kids.

"Our second Family Activity Book at Applebee's offers even more ways to make dining out a fun experience for families with kids," said Jess M. Brallier, publisher of Poptropica. "And once they have completed the great activities and games on the kids menu, they can take home the special code and discover a new and exciting virtual prize on Poptropica, available only to them."

This continued partnership with Applebee's is an extension of Poptropica's ongoing and growing family of licensed products. Other ventures include a line of Poptropica plush characters and poseable figures from Jazwares, pre-paid game cards at Target stores, and a series of books published under the Poptropica imprint.

Just last week, Poptropica celebrated the public launch of its 29th Island, "Lunar Colony." Named as one of TIME magazine's Top 50 websites of 2011, Poptropica has been visited by more than 242 million kids worldwide since its launch in 2007. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

BOSTON - Sept. 19, 2012 - Poptropicans are invited to join the party as the popular virtual world for kids celebrates its fifth birthday this month. All visitors to Poptropica can celebrate by playing a fifth-birthday balloon-pop game to try to win a commemorative firework birthday cake costume for their Poptropicans. Since its launch, Poptropica has seen explosive growth, with nearly 500 million characters created on the popular virtual world for kids.

Created by Jeff Kinney, author of the bestselling "Diary of a Wimpy Kid" series, Poptropica debuted in September 2007 with one simple Island. Today, the site has grown to nearly 30 Islands, each with its own story to tell and unique adventures for the more than 8 million kids who visit each month.

Of Poptropica's birthday celebration, Kinney said, "We're thrilled to be delivering our 30th Island just after our fifth-year anniversary. Poptropica's stories have reached millions of kids across the globe, and we believe we're delivering something really unique: quality stories and experiences that will stick with kids for the rest of their lives."

Earlier this year, the site released its new social network offering, "Poptropica Friends," a safe way for kids to connect in the game. To date, more than 60 million friends have been added on the virtual world for kids, all of them connecting without one piece of personal information shared or collected.

"Over the past five years, we have watched Poptropica grow from a simple gaming website with a couple of Islands to a robust, popular community that offers kids a safe place to play and connect online," said Jess M. Brallier, publisher of Poptropica. "Poptropica's growing loyal fan base is a testament to the quality of the content of the adventures featured on each of our Islands."

Named as one of TIME magazine's Top 50 websites of 2011, Poptropica has been visited by more than 244 million kids worldwide since its launch in 2007. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

BOSTON - Sept. 26, 2012 - Poptropica is celebrating its fifth birthday this month with the launch of its 30th Island. Available tomorrow to Poptropica Members under Early Access, "Super Villain Island" takes Poptropicans to a world where they will enter the dreams of four of the virtual world's most infamous villains with the goal of changing their twisted thoughts and saving the world from evil. In addition to Early Access, Poptropica Members will receive special Members-only items and access to a bonus quest. Non-members will have access to a limited portion of the Island before the public launch on Oct. 18, 2012.

On "Super Villain Island," players travel to deep inside a top-secret prison, where four of Poptropica's most infamous villains float in suspended animation. The mission is to infiltrate their minds and extract the sources of their evil. Entering the dreams - or nightmares - of these bad guys is an abstract and strange journey to the heart of darkness, but players must take the risk to keep the world safe from these villains.

"In the past five years, the world of Poptropica has grown to 30 Islands, where our hundreds of millions of players face unique challenges and adventures," said Jess M. Brallier, publisher of Poptropica. "Now on 'Super Villain Island,' familiar - and feared - villains who players have met on other quests present the biggest challenge yet. But I know that Poptropicans are up to this new test."

Poptropica Members will also have access to a "Super Villain Island" bonus quest, where they will discover another villain who stirs in his slumber. They will be faced with entering the dream machine once more, where they will visit a nightmarish version of one of the most popular Poptropica Islands. To help them survive and conquer these dark-world challenges, Poptropica Members will get special gear, including a Night Hare costume, Sleeping Powder power and Evil Henchmen item. The Night Hare costume is only available during Early Access. Parents can buy Poptropica Memberships for their kids in one-, three- or six-month increments.

Named as one of TIME magazine's Top 50 websites of 2011, Poptropica has been visited by more than 245 million kids worldwide since its launch in 2007. More than 60 million kids from across the globe have connected safely and securely online with the virtual world's social networking offering, Friends. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

BOSTON - Oct. 23, 2012 - If Poptropica, the popular virtual world for kids, were a country, it would be the third largest in the world (after China and India), thanks to the recent creation of its 500 millionth character. And it would make for a very diverse nation, with kids representing over 100 native languages and more than 130 countries visiting the site each month.

Poptropica launched with just one Island in September 2007. Just five years later, the site boasts 30 Islands, with the recent launch of Super Villain Island. All Poptropica Islands are free to play, and each represents a unique theme and challenge. Earlier this year, Poptropica Friends launched, and players responded enthusiastically by adding over 60 million friends in just five months.

"We're incredibly excited to welcome the 500 millionth Poptropican into our virtual world. When we started in 2007, we never could have imagined that we'd see a day when half a billion avatars inhabited Poptropica," said Jeff Kinney, Poptropica creator and author of the bestselling "Diary of a Wimpy Kid" series. "And we feel like we're just getting started. We have so many new Islands to create and so many more stories to tell. We can't wait to greet the next 500 million Poptropicans who drop into our world."

Named as one of TIME magazine's Top 50 websites of 2011, Poptropica has grown into a global brand with toys, books and more. In the near future, new 2-inch collectible Pocketeers will join its line of plush characters and poseable figures from Jazwares, and the Poptropica line of print books will expand beyond "Poptropica: The Official Guide" with four new titles available in November 2012.

"It is amazing to think that there are as many characters on Poptropica as there are Twitter accounts," said Jess M. Brallier, publisher of Poptropica. "That kind of growth in just five years is a tribute to how much fun kids all around the world are having on our virtual world, getting immersed in great stories, completing challenging quests and engaging in Poptropica's new Friends offering."

The site's creators have developed a wide variety of fun and helpful tools to grow the Poptropica community and help kids explore the safe, fun and social virtual world. Kids looking for Poptropica tips and secrets can check out "Poptropica: The Official Guide," featuring a detailed walkthrough of the site as well as background on some of the Islands, characters and behind-the-scenes content. Or they can download the Poptropica Official Tips & Tricks app, available in the iTunes Store and the Android Market. The Poptropica Creators' Blog keeps kids up to date on news about upcoming new Islands and other exciting developments at http://blog.poptropica.com/.

BOSTON - Nov. 7, 2012 - Poptropica, the popular virtual world for kids, continues to jump off the web and onto the printed page with the addition of four new Poptropica books for children. The new titles feature some of the most popular Poptropica storylines and games and join POPTROPICA: THE OFFICIAL GUIDE in the line of Poptropica books.

"We're very excited to expand Poptropica's print line with four new books, available in November 2012," said Jeff Kinney, Poptropica creator and author of the bestselling "Diary of a Wimpy Kid" series. "When we develop an Island on Poptropica.com, we always start with the story and strive to tell the best interactive story possible. Our books allow us to tell stories in a different way that we think kids will find fresh and exciting."

Two of the latest Poptropica books expand the stories of some of the site's most popular Islands. Illustrated novel SKULLDUGGERY ISLAND (Poptropica; Nov. 8, 2012; 9780448462004; $5.99; ages 5-8) is the riveting tale of a cruel pirate named Captain Crawfish who has been raiding the small port of Fort Ridley. The hero of the story embarks on a journey to find a powerful ship and skilled crew to help him defeat Captain Crawfish and recover a map that will lead the islanders of Fort Ridley back to their treasure.

In the illustrated novel ASTRO-KNIGHTS ISLAND (Poptropica; Nov. 8, 2012; 9780448461991; $5.99; ages 6-8), the princess of the Kingdom of Arturus has been kidnapped by evil inventor Mordred and taken into space. The hero of the story must build his own spacecraft and travel to the stars on an intergalactic quest to rescue the princess and save the kingdom of Arturus.

The other new Poptropica books feature fun story lines and great activities. PENCIL WARRIOR (Poptropica; Nov. 8, 2012; 9780448462301; $8.99; ages 6-8) is a full-color doodle book perfect for Poptropica fans and anyone who loves to draw. Fans of Poptropica will also love POPTROPICA MAD LIBS (Poptropica; Nov. 8. 2012; 9780843172331; $3.99; ages 8-12), which includes 21 hilarious and action-packed stories based on games and missions from the virtual world. Visit the site for a free printable Mad Lib!

All Poptropica books are available from wherever books are sold. For more information, please visit www.poptropica.com/books.

"Unlike other virtual worlds for kids, Poptropica focuses on engaging kids in great stories, and does not just offer them games to play," said Jess M. Brallier, publisher of Poptropica. "The enormous popularity of the site is a testament to the power of this strategy. It is exciting to see these great online adventures in Poptropica chapter books for kids."

Named as one of TIME magazine's Top 50 websites of 2011, Poptropica has been visited by more than 250 million kids worldwide since its launch in 2007. In October 2012, the site's 500 millionth character was created, and more than 60 million friend connections were made around the globe in Poptropica's safe and secure social networking offering, Poptropica Friends. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

SAN FRANCISCO - Nov. 8, 2012 - Today, Ubisoft® released Poptropica® Adventures, based on Poptropica, the massively popular virtual world for kids, on the Nintendo DST system. The game is available at all retail outlets for $29.99 and is rated "E" for Everyone.

Just in time for the holidays, Poptropica fans can now play exciting quests on-the-go. In Poptropica Adventures, the Poptropica museum is in ruins and needs help. Players can explore three amazing Islands and find missing artifacts to help restore the museum to its former glory. Along the way, they meet interesting characters, collect artifacts, solve puzzles and play mini-games in the ultimate on-the-go Poptropica experience. Players can also customize the look of their avatars with new clothes, hats, hairstyles and more to show off their unique Poptropica style.

"We are excited to work with Ubisoft to bring the world of Poptropica to the Nintendo DS," said Jeff Kinney, Poptropica creator and author of the bestselling "Diary of a Wimpy Kid" series. "We've picked three of our most popular Islands and have given them a twist with exciting new challenges and storylines. We think kids will have fun exploring our world in an experience that only the Nintendo DS can deliver."

Named as one of TIME magazine's Top 50 websites of 2011, Poptropica has been visited by more than 250 million kids worldwide since its launch in 2007. In late October, Poptropica players created the site's 500 millionth character and more than 60 million friendships were made from around the globe have connected safely and securely with the virtual world's social networking offering, Poptropica Friends. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian.

"Now with the expansion of Poptropica to the Nintendo DS, kids can play our engaging and challenging quests anytime and anywhere," said Jess M. Brallier, publisher of Poptropica. "In just five short years, Poptropica has grown from one simple Island to a rapidly growing global brand. It is great to be able to bring our story-based adventures to kids in so many different ways."

About Ubisoft:

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified lineup of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2011-12 fiscal year Ubisoft generated sales of 1.061 billion euros. To learn more, please visit www.ubisoftgroup.com.

BOSTON - Nov. 14, 2012 - Poptropica fans will enter the factory of the world's most unusual candy maker with the launch of "Charlie and the Chocolate Factory Island." Available tomorrow to Poptropica Members with Early Access, the popular virtual world for kids' 31st Island, based on author Roald Dahl's beloved story, takes players on a confectionary quest to save the famous factory. In addition to Early Access, Poptropica Members will have access to a bonus quest and special Member-only items. Non-members will have access to part of the Island before its public launch on Dec. 6, 2012.

When players visit "Charlie and the Chocolate Factory Island," they discover that after years of silence, Willy Wonka's magical chocolate factory is re-opening, and they have a Golden Ticket. However, a group of misbehaving kids threatens to destroy Wonka's candy creations, and he needs Poptropica players to save the day. Players must untangle a confectionary conundrum that's full of sweet treats and sticky situations.

"Bringing this much-loved, delightful fantasy to Poptropica players is one more example of our ongoing commitment to sharing great stories with kids around the world in a safe, secure online environment," said Jess M. Brallier, publisher of Poptropica. "Though the book 'Charlie and the Chocolate Factory' is nearly 50 years old, Roald Dahl's story stands the test of time and takes a new twist for kids in this entertaining online adventure."

When Poptropica Members play the "Charlie and the Chocolate Factory Island" bonus quest, they will learn that three of Wonka's rivals have stolen his most secret recipes. They will have to take to the skies in the Great Glass Elevator to bring these villains down to earth. To help them face this challenge, they will get an additional Charlie and the Chocolate Factory gear pack, which includes an Oompa-Loompa costume, Oompa-Loompa Power and Everlasting Gobstopper item. The Oompa-Loompa costume is only available during Early Access. Parents can buy Poptropica Memberships for their kids in one-, three- or six-month increments.

"We are delighted that Roald Dahl is joining forces with Poptropica. Roald Dahl is the world's No. 1 storyteller, and 'Charlie and the Chocolate Factory' is one of his most beloved stories," said Dominic Gregory from Dahl & Dahl Limited. "Poptropica's 'Charlie and the Chocolate Factory Island' will give fans a whole new way of exploring Willy Wonka's wondrous factory... without ruining their appetites."

Named as one of TIME magazine's Top 50 websites of 2011, Poptropica has been visited by more than 251 million kids worldwide since its launch in 2007. In October 2012, the site's 500 millionth character was created, and more than 60 million friend connections were made around the globe in Poptropica's safe and secure social networking offering, Poptropica Friends. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

BOSTON - Nov. 20, 2012 - With the kick-off of the holiday shopping season right around the corner, kids can now add four new Poptropica Pocketeer toys from Jazwares, Inc., to their gift list. Available at Toys "R" Us and select independent toy stores, these two-inch collectibles are based on kids' all-time favorite Poptropica characters. They join a growing line of toys based on the popular virtual world for kids, which also includes three-inch playsets, six-inch action figures, and plush toys.

Jumping off the computer screen and into kids' pockets are Astro-Knight, Cowardly Lion, Hamburger and Dr. Hare. Each two-inch figure comes with a code that lets kids unlock an exclusive prize for their Poptropican on Poptropica.com. For example, with the Astro-Knight Pocketeer, kids get a redeemable code for a Mini Astro-Knight Toy, and with the Dr. Hare Pocketeer, they get a redeemable code for a Mini Dr. Hare Toy.

"In just five years, almost 254 million kids have visited Poptropica to play exciting online adventures in a safe, secure environment," said Jess M. Brallier, publisher of Poptropica. "As a result, Poptropica has exploded as a global brand that kids see in all types of familiar places, from the App Store to the toy store to the menu at their favorite family restaurant. Being a part of this evolution has been an exciting journey for all of us."

Launching in 2007 with just one Island, Poptropica today features 31 unique Island quests. The virtual world's brand appears in toys, books, a newly launched game for the Nintendo DS game system and a Poptropica app that allows fans to learn more about the popular virtual world for kids anytime, anywhere on their iOS or Android devices. Plus, everyone's favorite Poptropica characters have been featured twice on the kids' menu at Applebee's restaurants in the United States.

Parents can buy Poptropica Memberships for fans who want perks such as Early Access to new Islands, unlimited Poptropica Store access and exclusive use of the site's Costume Closet. Memberships are available in one-, three- or six-month increments. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

In October 2012, Poptropica's 500 millionth character was created, and more than 60 million friend connections were made around the globe in Poptropica's safe and secure social networking offering, Poptropica Friends. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

BOSTON - Dec. 18, 2012 - Zombies arrive on Poptropica with the launch of "Zomberry Island." Available tomorrow to Poptropica Members with Early Access, the 32nd Island on the popular virtual world for kids challenges players to end the zombie outbreak and save the citizens of the town of Eastman. Non-members will have access to part of the Island before its public launch on Jan. 10, 2013.

Upon arriving on "Zomberry Island," Poptropica players will discover that Eastman's residents are mutating into something horrible - it's a zombie outbreak! Now with the streets of the city quarantined, the survivors are trapped and ghouls prowl the streets. Players must end the plague and save the citizens of Eastman from the dangerous zombies. However, in this game, they face a special challenge - danger lurks in the shadows and so players must remain in the light to stay safe from zombies.

"It was just a matter of time until a zombie outbreak hit the global community of Poptropica," said Jess M. Brallier, publisher of Poptropica. "However, we are confident that our millions of players from more than 130 different countries around the world are brave enough to overcome this horrifying invasion and save the citizens of Eastman as they complete this new and ghoulishly fun Island quest."

In a special "Zomberry Island" bonus quest for Poptropica Members, the zombie threat has been contained, but greater danger lurks beneath the streets of Eastman. To prevent an even more catastrophic zombie outbreak, Poptropica Members need to venture into the town's sewers with only a flashlight and their wits. To support this challenging quest, Poptropica Members receive special items including a special "Big Blue" power that allows them, temporarily, to become an enormous zombie; a special safety flare item that they can place on the ground to create a halo of bright light; and, during Early Access only, a Z.M.B. Unit costume, a SWAT-style outfit that will protect their Poptropican from hungry zombies. Parents can buy Poptropica Memberships for their kids in one-, three- or six-month increments.

Named as one of TIME magazine's Top 50 websites of 2011, Poptropica has been visited by more than 258 million kids worldwide, and more than 510 million characters have been created since its launch in 2007. Plus, more than 80 million friend connections have been made around the globe in Poptropica's safe and secure social networking offering, Poptropica Friends. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

2013

BOSTON - April 05, 2013 - It's lights, camera, action for Poptropica players with the launch of "Back Lot Island." Poptropica Members with Early Access can make movie magic now on the popular virtual world for kids' latest Island. Non-Members will have access to a limited demo of "Back Lot Island" before its public launch on April 25, 2013.

When Poptropicans arrive on the new Island, they will venture into the back lot of a movie studio. There they meet the greatest filmmaker of all time, who has come out of hiding and needs their help to make his masterpiece. The adventure begins as they visit different sound stages to produce the movie. Players will cast for actors, meet movie stars, coordinate stunts, use the camera to shoot scenes, and even act in a gorilla suit. However, they quickly learn that there may be trouble in tinseltown.

"On Poptropica's new 'Back Lot Island,' players get the chance to be in pictures and discover the magic of movie making as well as the pitfalls of producing for the big screen," said Jess M. Brallier, publisher of Poptropica. "This newest quest introduces kids to yet another creative world as they have fun and play in a safe, secure virtual environment."

In a special "Back Lot Island" bonus quest, Poptropica Members are surprised by the studio's owners who have returned and want them off their property. They'll have to outrun the studio security and get away with a valuable souvenir. Poptropica Members also get an additional "Back Lot Island" gear pack, which includes a Silent Treatment power, Clapperboard item and, during Early Access only, a Film Director costume.

Hundreds of millions of kids have visited Poptropica since its launch five years ago and the number grows every day. Poptropica players come from more than 200 different countries and territories and have their web browsers set to more than 100 different languages. The virtual world offers kids a safe place to play and connect online.

All Poptropica Islands are free to play, and each represents a unique theme and challenge. Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official Poptropica blog.

LAS VEGAS - June 17, 2013 - Today at Licensing Expo 2013, Poptropica announced the launch of an online shop where fans can customize merchandise with their Poptropica avatars. Developed in collaboration with Custom Personalization Solutions LLC (CPS), the Poptropica Shop will feature items including t-shirts, pullover hoodies and zip-up hoodies.

To date, kids have created more than 500 million individual avatars on Poptropica. These avatars can be printed on an array of t-shirts and sweatshirts to create distinctly unique custom merchandise for the Poptropica fan.

"We collaborated with Custom Personalization Solutions, experts in print-on-demand products, to develop this online store in response to the countless requests from Poptropica fans around the world for a way to easily purchase items to show off their love of the site," said Jess M. Brallier, publisher of Poptropica."With today's opening of Poptropica's online store, kids can now express themselves with items featuring their unique Poptropica characters."

It's easy to get a Poptropican on a t-shirt or sweatshirt. Fans begin at poptropica.com/shop and enter their Poptropica username in the box and click "Ok". They click "Yes" to confirm their avatar and then continue to the custom site on Ty's Toy Box. There they can select from many high quality clothing items starring their very own Poptropica avatar!

Hundreds of millions of kids from countries worldwide have visited Poptropica since its launch five years ago and the number grows every day. Poptropica players come from more than 200 different countries and territories and have their web browsers set to more than 100 different languages. The virtual world offers kids a safe place to play and interact online.

All Poptropica Islands are free to play, and each represents a unique theme and challenge. Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official Poptropica blog.

New York, NY - July 23, 2013 - Penguin Young Readers Group, together with Poptropica, today announced launch of the Create Your Dream Poptropica Island Contest, a competition that gives children the opportunity to envision a brand-new Island on Poptropica.com. A grand prize winner, selected by Poptropica's creative team (including Jeff Kinney, the author of the bestselling Diary of a Wimpy Kid series) and experts from Penguin Young Readers Group, will have their winning entry produced alongside Poptropica's existing Islands. The contest officially launches on August 1, 2013 and winners will be selected in February 2014.

Created by Family Education Network with a creative team led by Kinney, Poptropica is a fun, popular virtual world in which kids explore and play on different Islands in complete safety. Since the site's launch in September 2007, Poptropica has drawn over 285 million users.

"Poptropica is all about bringing new stories to kids, so we're thrilled to expand the Poptropica print line with four new books, available in August 2013," said Kinney. "We think kids will especially love the Island Creator Kit, which gives them the chance to go through the creative process of designing a new Island adventure on Poptropica and then they can submit their idea to us in the 'Create Your Dream Poptropica Island Contest' for a chance to see their Island come to life."

"Creativity has always been the core of Penguin's partnership with Poptropica," said Francesco Sedita, President and Publisher of Grosset & Dunlap, who oversees the Poptropica publishing program for Penguin. "With every book we look for new ways to engage the reader's imagination and this contest is the ultimate way to celebrate those readers' original ideas and stories."

The contest coincides with the August release of the new Poptropica Island Creator Kit (Poptropica; On Sale; August 1, 2013; ISBN: 9780448464930; Ages 8 - 12 years; $7.99), a firsthand look at creating a custom Island in the Poptropica style. Envisioned and written by the site's creative team, this unique how-to book will guide fans and aspiring Island architects through every step in the process of creating their own Poptropica Island.

Be creative, be original, and think big! For official rules and for a downloadable entry form, please visit www.penguin.com/poptropica.

BOSTON - Aug. 30, 2013 - Poptropica players will embark on a mission to locate the source of a dangerous disease with the launch of "Virus Hunter Island." Poptropica Members with Early Access can begin their adventure today on the site's 35th Island. Non-Members will have access to a limited demo of "Virus Hunter Island" before its public launch on Sept. 26, 2013.

On "Virus Hunter Island," Poptropica players will learn that an unknown citizen harbors a dangerous new virus. Their mission is to locate Patient Zero and eradicate the disease before it spreads. Their search will take them on a perilous journey to the most far-out place of all - inside the human body.

On this fantastic voyage, Poptropica players will experience the virtual world's new and enhanced features, including better navigation, a larger screen and, for the first time, a full soundtrack. Players who complete the mission can find out their rank and see other top finishers by viewing the Virus Hunter World Champions player map, which will also show all the places around the world where Virus Hunter Island has been played.

"With the debut of 'Virus Hunter Island,' Poptropica fans will now have an amazing multimedia experience," said Jess M. Brallier, publisher of Poptropica. "As they are solving this scientific quest, they will experience new sights and sounds that will make the human body and their adventure come to life."

At public launch, Poptropica Members will have access to a special "Virus Hunter Island" bonus quest where they will discover that while Poptropicans are feeling fine, man's best friend isn't so lucky. A sick dog needs their help and they must head back into the fray to take down a new threat: the vicious heartworm.

Poptropica Members can take advantage of a "Virus Hunter Island" gear pack, which includes a Sneezing Powder item, Inside-Out power, and, during Early Access only, a Virtual Virus costume. Even more Members-only exclusives are available for Virus Hunter Island and everyone can download a free desktop wallpaper and printable postcards.

Hundreds of millions of kids have visited Poptropica since its launch five years ago and the number grows every day. Poptropica players come from more than 200 different countries and territories and have their web browsers set to more than 100 different languages. The virtual world offers kids a safe place to play and connect online.

All Poptropica Islands are free to play, and each represents a unique theme and challenge. Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official Poptropica blog.

BOSTON - Sept. 18, 2013 - Kids love a birthday party, and all kids around the world are invited to celebrate Poptropica's 6th birthday this month. Launched as one simple Island in September 2007, the virtual world for kids has grown to 35 Islands, each with its own story to tell and unique experiences for players.

Poptropica was created by Jeff Kinney, author of the bestselling "Diary of a Wimpy Kid" series. To date, kids around the world have created more than 560 million virtual characters. Just last month, Poptropica's newest Island, Virus Hunter Island, debuted with new and enhanced features, including better navigation, a larger screen, and a full soundtrack with sound effects. For the first time, kids are able to find out how they compare to other players by viewing the Virus Hunter World Champions map. Players can see the top finishers of the Island, enter their username to find out their rank, or just view the entire map to check out all the countries where kids have played Virus Hunter Island.

"With the recent addition of a full soundtrack and the players map, millions of Poptropicans around the globe are now fully immersed in a multimedia gaming experience when they embark on our high quality adventures," said Kinney. "It has been a fantastic six years as our virtual world has expanded and improved and I am excited about the plans we have for the future."

Visitors to Poptropica this month will have several opportunities to celebrate. By visiting the Poptropica Store, all kids can get a free 6th birthday balloon for their Poptropicans. In addition, all kids can play Poptropica's annual birthday balloon pop game to try and win a commemorative jack-in-the-box birthday cake hat for their Poptropican.

"Poptropicans have every reason to celebrate: six years, 35 Islands and more than 560 million characters," said Jess M. Brallier, publisher of Poptropica. "We are proud to continue to provide kids around the world with quality online story adventures in a safe, secure place to play and connect online."

In addition to its explosive popularity with kids, Poptropica continues to garner awards and accolades in the toy and game community. The virtual world for kids was selected as an Official Honoree in the 17th Annual Webby Awards for excellence on the Internet in the games category. Plus, one of Poptropica's popular storylines from one of its earliest Islands, 24 Carrot Island, Dr. Hare's Lair, garnered 10,000 supporters in seven months on LEGO® CUUSOO for consideration as a future Lego set.

Hundreds of millions of kids have visited Poptropica since its launch five years ago and the number grows every day. Poptropica players come from more than 200 different countries and territories and have their web browsers set to more than 100 different languages. The virtual world offers kids a safe place to play and connect online.

All Poptropica Islands are free to play, and each represents a unique theme and challenge. Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official Poptropica blog.

BOSTON - Nov. 13, 2013 - The competition begins today with Poptropica's latest Island launch, "Poptropolis Games 2013." Available to Poptropica Members with Early Access, the 36th Island on the popular virtual world for kids presents players with new tests of skill as they compete to be the Champion of Poptropica. Non-Members will have access to a limited demo of "Poptropolis Games 2013" before its full public launch on Dec. 5, 2013.

The story behind the Poptropolis Games is rooted in ancient history. Poptropicans will discover that once every 100 years, the ancient capital of Poptropica — Poptropolis — rises from the sea to host a tournament created to prove tribal supremacy. Each of the tribes of Poptropica sends a representative to compete across a series of grueling events for a chance to become the Champion of the virtual world for kids. This time, Poptropica players will have a chance to test their skills with two new events: the Volcano Race and Octopus Volleyball, competing to win glory for their tribes.

"When kids come to play in the Poptropolis Games, they will discover fierce competition and great challenges of skill brought to life through Poptropica's new visual and audio features, including a full soundtrack," said Jess M. Brallier, publisher of Poptropica. "Plus, they can discover all of the places around the world where the tournament has been played and their global standing on the new Poptropolis Games World Champions map."

After completing the Poptropolis Games, Poptropica Members will have access to a bonus quest where they will discover that an ancient warrior has returned to the Island to reclaim the championship himself. They must wrestle the toughest competitor in the history of the Poptropolis Games to claim victory for their tribe. In addition, a special new members-only gear pack features a Plant-a-Statue power, Discus item and, during Early Access only, a Wrestling Singlet costume.

Hundreds of millions of kids have visited Poptropica since its launch six years ago and the number grows every day. Poptropica players come from more than 200 different countries and territories and have their web browsers set to more than 100 different languages. The virtual world offers kids a safe place to play and connect online.

All Poptropica Islands are free to play, and each represents a unique theme and challenge. Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official Poptropica blog.

BOSTON - Dec. 19, 2013 - Chaos abounds on Poptropica with today's launch of "Mocktropica." Available now to Poptropica Members with Early Access, the popular virtual world's 37th Island presents a unique challenge that players have never faced: they must save Poptropica itself! Non-Members will have access to a limited demo of "Mocktropica" before its full public launch on Jan. 16, 2014.

When Poptropica players arrive on "Mocktropica," they will discover that the virtual world is under new management and things are falling apart at the seams. The new Island isn't finished, the staff is nowhere to be found, and everywhere they turn they will discover a game-breaking bug. Players will travel behind the scenes of Poptropica on this quest to help ensure that Poptropica survives.

"The quest on 'Mocktropica' presents players with the opportunity to use their creativity and problem-solving skills to help complete Poptropica's 37th Island," said Jess M. Brallier, publisher of Poptropica. "And this adventure — like all of our new Islands — features a full soundtrack and a players' map where Poptropicans can compare their skills with others around the world."

Poptropica Members can get a special gear pack, which includes a Glitch power, Narf follower and, during Early Access only, an Unfinished costume.

Hundreds of millions of kids have visited Poptropica since its launch six years ago and the number grows every day. Poptropica players come from more than 200 different countries and territories and have their web browsers set to more than 100 different languages. The virtual world offers kids a safe place to play and connect online.

All Poptropica Islands are free to play, and each represents a unique theme and challenge. Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official Poptropica blog.

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2014

BOSTON – Feb. 13, 2014 — A quest shrouded in dark secrets and mystery, "Monster Carnival," arrived – finally – on Poptropica today with the Island's Early Access launch for Poptropica Members. Non-Members will have access to a limited demo of "Monster Carnival" before its full public launch on March 13, 2014.

Ever since the Island first appeared on the Poptropica Island map in 2008 before completely vanishing, Poptropica fans around the world have tried to uncover what "Monster Carnival" was all about, where it went, and when, if ever, it would return.

"Today, 'Monster Carnival' has returned to the Poptropica map and millions of kids around the world who have eagerly been awaiting the Island for five years can play this new adventure," said Jess M. Brallier, publisher of Poptropica.

On "Monster Carnival," Poptropica visitors will find that, in the dead of night, a caravan has rumbled into town: the traveling carnival has returned. As they explore Poptropica's newest quest, they will discover that this is no day at the park – behind the lights and laughter the carnival harbors a dark secret. Players can enter, but they may never be able to escape the "Monster Carnival."

After completing the main quest, Poptropica Members will have access to a bonus quest. They will learn that the town is safe, but now a prominent citizen is missing. They will need to decide if the "Monster Carnival" has claimed another victim or if something else is behind the disappearance.

Poptropica Members also get a "Monster Carnival" gear pack, which includes Hypno-Powder item, Raven Swarm power, and, during Early Access only, a Ringmaster costume.

Hundreds of millions of kids have visited Poptropica since its launch six years ago and the number grows every day. Poptropica players come from more than 200 different countries and territories and have their web browsers set to more than 100 different languages. The virtual world offers kids a safe place to play and connect online.

All Poptropica Islands are free to play, and each represents a unique theme and challenge. Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official Poptropica blog.

BOSTON – Mar. 11, 2014 — Now hundreds of millions of Poptropicans around the world will be able to play the popular virtual world anytime, anywhere with today's launch of the free Poptropica® App. Available for download on the App StoreSM, the app brings Poptropica's unparalleled storytelling to iPad®, giving kids another safe place to play and experience the stories brought to life on Poptropica.

"The new, free Poptropica App allows us to bring our quality, online story adventures to even more kids around the world, anytime they want to play and explore," said Jess M. Brallier, publisher of Poptropica. "Our wildly popular virtual world for kids, combined with the unique capabilities of mobile devices, provides opportunities for the creation of more engaging and exciting quests for kids."

At launch, the app features two of the most popular Poptropica adventures, "24 Carrot Island" and "Time Tangled Island," with more brand-new and classic Islands coming in the very near future. Just like on the Web, when kids arrive on the mobile "Time Tangled Island," they will find that a malfunctioning time machine has messed up history, and that by powering up the island's Future Machine, they can help the Island's inhabitants get history back on track. "24 Carrot Island" challenges players to investigate why the virtual world's people and carrots are disappearing, and bring the Island back to its former splendor.

Kids will enjoy opening the Poptropica App on iPad, creating a new Poptropican, and exploring a welcoming scene where they can collect gold shards and first experience Poptropica on a touch screen. Up to three Poptropican characters can be customized to play. More information on this brand new Poptropica App can be found at http://www.poptropica.com/apps.

The Poptropica App is currently available for iPad with support in the near future for iPhone® and Android devices.

Hundreds of millions of kids have visited Poptropica since its launch six and a half years ago and the number grows every day. Poptropica players come from more than 200 different countries and territories and have their web browsers set to more than 100 different languages. Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official Poptropica blog.

Apple, the Apple logo, iPad, and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

BOSTON – Mar. 20, 2014Poptropica®, the virtual world for kids, takes its online adventures to a new level with today's Early Access launch for Poptropica Members of the site's first episodic quest, "Survival." The adventure will launch to the public on April 17, 2014.

When players arrive on "Survival," they will find that they have crash-landed in the woods and are stranded. Each of the episodes presents a different challenge they'll need to complete to survive. In episode 1, "Crash Landing," players must build a fire to make it through the cold night. In episode 2, they must catch a fish in order to stave off their hunger. As the future episodes unfurl, however, players will learn that they may not be alone in the wilderness as they thought – and that the fight for survival may become more dangerous than they first realized.

"When kids visit Poptropica's first episodic quest, they become engaged in another exciting challenge as each new adventure is unveiled," said Jess M. Brallier, publisher of Poptropica.

Plus, the first episode of "Survival" is coming soon to the recently launched Poptropica App. Available for free download on the App StoreSM, the app brings Poptropica's unparalleled storytelling to iPad®, giving kids another safe place to play and experience the stories brought to life on Poptropica.

Hundreds of millions of kids have visited Poptropica since its launch six and a half years ago and the number grows every day. Poptropica players come from more than 200 different countries and territories and have their web browsers set to more than 100 different languages. Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official Poptropica blog.

Apple, the Apple logo, iPad, and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

New York, NY – April 15, 2014 — Poptropica and Penguin Young Readers Group today announced that Sarah S., a 10-year-old from South Carolina, won the "Create Your Dream Poptropica Island" contest. Her winning entry, Arabian Nights Island, which sends Poptropicans on a quest across the desert to rescue a sultan's genie from the Forty Thieves, will debut on Poptropica® in 2014.

"I have been playing Poptropica for four years now," said grand prize-winner Sarah S. "And I have always dreamed of creating my own Island. Now I get to, and it makes me feel like I could touch the sky."

More than 2,000 children submitted entries to the "Create Your Dream Poptropica Island" contest, which gave kids between the ages of 8-12 the opportunity to envision a brand-new Island on Poptropica. The grand prize winner was selected by Poptropica's creative team, including Jeff Kinney, the author of the bestselling Diary of a Wimpy Kid series, and experts from Penguin Young Readers Group. The winning Island will be produced alongside Poptropica's existing quests.

"We put out a call for original and adventurous new Island ideas, and were absolutely delighted by the numerous entries we received," said Kinney. "We appreciate the creativity and thought put into all of the story ideas that kids shared with us, and are excited to produce Arabian Nights Island as the grand prize winner of this contest."

Fans will be able to enjoy the contest winning Island online on Poptropica.com, as well as in the new Poptropica App. The app, which is free to download, currently features two of the most popular Poptropica adventures, "24 Carrot Island" and "Time Tangled Island," with more brand-new and classic Islands coming in the very near future.

Created by Family Education Network with a creative team led by Kinney, Poptropica is a fun, popular virtual world in which kids explore and play in complete safety. Hundreds of millions of kids have visited Poptropica since its launch six years ago and the number grows every day.

Penguin Young Readers Group is one of the leading children's book publishers in the United States. The company owns a wide range of imprints and trademarks including Dial Books, Dutton, Grosset & Dunlap, Philomel, Puffin, Speak, Firebird, G. P. Putnam's Sons, Viking, Razorbill, and Frederick Warne. These imprints are home to such award-winning, New York Times- bestselling authors as, Laurie Halse Anderson, Jay Asher, Judy Blume, Jan Brett, Eric Carle, Ally Condie, Roald Dahl, Tomie dePaola, Sarah Dessen, Anna Dewdney, John Flanagan, John Green, Anthony Horowitz, Oliver Jeffers, Mike Lupica, Richelle Mead, Richard Peck, Patricia Polacco, and dozens of other popular authors. Penguin Young Readers Group is also the proud publisher of perennial brand franchises such as The Little Engine That Could, the Nancy Drew and Hardy Boys series, Peter Rabbit, Spot, the Classic Winnie the Pooh, The Very Hungry Caterpillar, Strega Nona, Madeline, Mad Libs, Alex Rider, the Rangers Apprentice, Skippyjon Jones, Flower Fairies, and Pippi Longstocking, among many others. Penguin Young Readers Group is a division of Penguin Group LLC, a Penguin Random House company.

BOSTON – April 18, 2014 — Poptropica players will travel to the bottom of the sea in "Mission Atlantis," an episodic quest available now to Poptropica members with Early Access. The adventure on the popular virtual world for kids will become available to the public on May 15, 2014.

On "Mission Atlantis," players will discover that it's a different world under the sea, and that an ancient secret at the bottom of the ocean is beyond their wildest dreams. In the first episode, their mission starts out simply. Players take a submarine into the deep ocean to photograph rare sea creatures for a nature documentary. They explore mazes and figure out how to get the perfect shot of each fish. Then a stunning discovery leads them to a brand new mission — and from there, the underwater adventures continue.

In addition, the first episode of "Mission Atlantis" will soon be available on the free Poptropica App. Available for download on the App StoreSM, the app brings Poptropica's unparalleled storytelling to iPad®, giving kids another safe place to play and experience the stories brought to life on Poptropica.

"Poptropica players will delve deep into the mysteries of the sea in the first episode of 'Mission Atlantis' online now," said Jess M. Brallier, publisher of Poptropica. "And with our new Poptropica App, they can play anytime, anywhere."

Hundreds of millions of kids have visited Poptropica since its launch six and a half years ago and the number grows every day. Poptropica players come from more than 200 different countries and territories and have their web browsers set to more than 100 different languages. Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official Poptropica blog.

BOSTON – May 6, 2014 — Poptropica is a finalist for its Islands' World Champions Player Maps in Cynopsis Kids' third annual !magination Awards, recognizing the most outstanding cross-platform programming and marketing in the kids media industry. The popular virtual world for kids, which launched nearly seven years ago, added the interactive map in September 2013 to provide another way for players to celebrate their accomplishments.

On Poptropica, kids safely explore and play gaming-based stories with a deep narrative and unique challenge to solve. Kids hone their problem-solving skills by exploring rich environments and experiencing the story as it unfolds through their game play. Traditionally, the Top 10 players that finished a new quest would be announced in the official Poptropica blog. However, with millions of players on Poptropica each month, it was difficult to achieve a coveted spot on that list.

Now when a new quest is launched, an interactive Player Map launches with it. Kids can search for their usernames to find out their exact rank for completing the adventure. They can also filter the map to show the first 10, 100 or 1,000 finishers and drill down to see their fellow Poptropican players by U.S. state or country. The Player Map also shows all countries where kids have played that quest.

"The millions of kids who play Poptropica have always felt a great sense of accomplishment when they complete a quest. We added the World Champions Players Map to give them a stronger sense of accomplishment, strengthen their connection to the world of Poptropica and create a connection to other players around the world," said Jess M. Brallier, publisher of Poptropica. "It is an honor to have the Cynopsis Kids' !imagination Awards recognize the contribution that the World Champions Player Map has made to growing the Poptropica brand."

Hundreds of millions of kids have visited the virtual world for kids since its launch and the number grows every day. Poptropica players come from more than 200 different countries and territories and have their web browsers set to more than 100 different languages. Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official Poptropica blog.

BOSTON – May 8, 2014 — Today, the popular Poptropica App launches for iPhone® and iPod touch®. Available for free download on the App StoreSM, the app brings Poptropica's unparalleled storytelling now to iPad®, iPhone®, and iPod touch®, giving kids more safe places to play and experience the stories brought to life on Poptropica.

"This is a big day for us at Poptropica," said Jeff Kinney, Poptropica creator and author of the bestselling "Diary of a Wimpy Kid" series. "We're so excited that our great, interactive stories are finally available for kids to experience in the palm of their hands."

Now Poptropicans can play four of Poptropica's adventures on an iPad, iPhone, or iPod touch, including the brand new Mission Atlantis Island, which features Episode 1: Into the Deep; Survival Island, Episode 1: Crash Landing; "24 Carrot Island" and "Time Tangled Island." More brand-new Islands will be added to the Poptropica App in the near future. Launched in April, "Mission Atlantis" is an episodic quest. On their tablet, mobile device, or the Web, players will discover that it's a different world under the sea, and that an ancient secret at the bottom of the ocean is beyond their wildest dreams. Also an episodic adventure, "Survival" challenges players to overcome challenges to survive after the blimp they were traveling in has crash-landed in the woods.

"Poptropica fans were so excited when we launched our free app for iPad that we immediately started to get requests to play the Poptropica experience on iPhone," said Jess M. Brallier, publisher of Poptropica. "Never fear, we haven't forgotten Poptropica players with other devices - an app for AndroidTM tablets and phones is right around the corner."

Kids will enjoy opening the Poptropica App for iPhone, creating a new Poptropican, and exploring a welcoming scene where they can collect gold shards and first experience Poptropica on a touch screen. Up to three Poptropican characters can be customized to play. More information on the new Poptropica App can be found at Poptropica.com/apps.

Hundreds of millions of kids have visited Poptropica since its launch six and a half years ago and the number grows every day. Poptropica players come from more than 200 different countries and territories and have their web browsers set to more than 100 different languages. Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official Poptropica blog.

Apple, the Apple logo, iPad, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

Android is a trademark of Google Inc.

BOSTON – June 10, 2014Poptropica® announced today that its new comic strip, "Poptropica," featuring the best-loved characters from the popular virtual world for kids, will now be distributed by GoComics, from Universal Uclick, home to many of the most popular comics and cartoons in the world.

The new Poptropica comic strip, debuting today at www.gocomics.com/poptropica, follows the hilarious adventures of two mismatched boys, Oliver and Jorge, who unexpectedly find themselves in a strange world of endless islands, each inhabited by its own unique residents. Frankensteins, dinosaurs, balloon animals, penguin pirates — the boys come across anything and everything as they pop from island to island looking for a way to get back home.

GoComics.com from Universal Uclick is the web's largest catalog of syndicated newspaper strips and web comics, offering new, fresh and free content every day. Poptropica joins classic and iconic comics from GoComics.com, including PEANUTS; Calvin and Hobbes; Garfield; Ziggy; and Dilbert.

"Now with Poptropica's new comic distributed to digital venues around the world through GoComics, kids will have yet another way to immerse themselves in the site's story-based adventures," said Jess M. Brallier, publisher of Poptropica. "This is yet another milestone in the growth of Poptropica as a global brand."

This new partnership with Universal uClick is an extension of the Poptropica brand experience. Kids around the world can follow along in the hilarious adventures of Oliver and Jorge in this new online comic adventure. Other ventures to support the brand currently include an online shop, developed in collaboration with Custom Personalization Solutions (LLC), where fans can customize merchandise with their Poptropica avatars; video games and an app by Ubisoft; and a series of books published under the Poptropica imprint.

The Poptropica comics are written by Paul Gilligan and Kory Merritt. Gilligan has studied animation and illustration and worked in a variety of fields including advertising, editorial, character design, storyboarding and comics. His comic strip, Pooch Cafe, is syndicated in 250 newspapers worldwide by Universal Press, and was nominated in 2009 for best strip by the National Cartoonist Society. He resides in Toronto.

Merritt teaches K-6 art in Hammondsport, New York. He won the John Locher Memorial Award for Cartooning in 2007 and creates the online children's book "Lost Side of Suburbia" for GoComics and Funbrain.

Hundreds of millions of kids have visited Poptropica since its launch six and a half years ago and the number grows every day. Poptropica players come from more than 200 different countries and territories and have their web browsers set to more than 100 different languages. In addition, the recently launched free Poptropica App, available for download on the App StoreSM, brings Poptropica's unparalleled storytelling to iPad®, iPhone® and iPod Touch® giving kids another safe place to play and experience the stories brought to life on Poptropica.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official Poptropica blog.

iPhone and iPad are trademarks of Apple, Inc., registered in the U.S. and other countries. App Store is a service mark of Apple, Inc.

BOSTON – Aug. 7, 2014 — Kids can create, destroy and rebuild at will whatever their imaginations can dream with Poptropica Land, launched today from Poptropica®, the popular virtual world for kids. Developed in response to requests from kids, Poptropica Land allows Members to "change the world" by inventing their very own Islands.

In Poptropica Land, players find a mystical tool, spoken of in Ancient Norse legend, which grants them incredible power over the world around them v the power to explore, the power to create and the power to destroy.

Last February, Poptropica Members were invited to participate in the first Poptropica Labs experiment – a concept for testing new features with players v to evaluate the Poptropica Land prototype. Members rose to the occasion, crafting Islands that could be inhabited by everything from space creatures to dragons, and sharing their experiences, which were used to develop the "alpha, version 2" of the product.

"Kids love Poptropica Islands, but they also want to invent their own virtual worlds and stories, and now they can," said Jordan Leary, game designer and developer for Poptropica, who leads the effort to create Poptropica Land. "Using feedback from thousands of Poptropica Members, we were able to deliver a new experience that puts the power of creation, and of storytelling, in the hands of our players."

Parents can buy Poptropica Membership for their kids for less than $4 per month in one-, three- or six-month recurring increments. Membership gives players access to the newly released Poptropica Land, Early Access to new Islands, use of all costumes and special powers in the Poptropica Store, the ability to save costumes to a personal closet, and access to photos showing achievements in Island quests.

Today's launch is just the beginning for Poptropica Land. New features will be added in the future, allowing even more opportunity for creativity and building stories.

Hundreds of millions of kids have visited Poptropica since its launch nearly 7 years ago, and the number grows every day. Poptropica players come from more than 200 different countries and territories and have their web browsers set to more than 100 different languages.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official Poptropica blog.

SAN FRANCISCO – Aug. 28, 2014 — Today, Ubisoft announced that Poptropica®: Forgotten Islands, the brand-new adventure based on the massively popular virtual world for kids, is coming to Nintendo 3DS system. The game hits the shelves on October 14, just in time for the holiday season.

Poptropica fans will embark on exciting quests in the ultimate on-the-go Poptropica 3D experience. In Poptropica: Forgotten Islands, players explore the vast, uncharted Island chains of Poptropica, discovering the secrets of their past one artifact at a time. They must uncover the truth to prevent a shadowy force from destroying the Forgotten Islands' history forever.

On the adventure through the Islands, players will find items that unlock new areas, gameplay challenges and mini-games. They will encounter different types of challenges focused on literacy and building problem-solving skills, so kids learn while having fun! Players can also customize the look of their avatars with new clothes and accessories to create their own Poptropica style icon.

For the latest on all of Ubisoft's games, visit the UbiBlog: www.ubiblog.com.

About Ubisoft: Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin's Creed, Just Dance, Tom Clancy's video game series, Rayman, Far Cry and Watch Dogs. The teams throughout Ubisoft's worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2013v14 fiscal year Ubisoft generated sales of T1,007 million. To learn more, please visit www.ubisoftgroup.com.

BOSTON – Aug. 28, 2014 — Today, Poptropica opened PoptropiCon, the hottest ticket in town. An episodic quest, available now to Poptropica Members with Early Access, PoptropiCon is the biggest sci-fi and fantasy convention in Poptropica. The first episode of the site's 40th Island, "Line Forms Here," will become available to the public on September 18, 2014, and will be available on the Poptropica App in the near future.

When players arrive at the sold-out PoptropiCon, they will quickly discover that the most important thing isn't what you do – it's how you look doing it. It will take all of their wits and more than a few disguises to crash the party. Players will need to creatively use one of Poptropica's most popular features, the Costumizer, to smartly advance through Poptropicon.

"This new Poptropica Island series is full of some serious, creative fun as players immerse themselves in the wild world of a fan convention," said Jess M. Brallier, publisher of Poptropica. "Our 40th Island brings a unique theme to kids as the next installment in the many wonderful stories that we have published over the past seven years."

Poptropica Members have access to two Members-Only costumes, fan-made outfits Game Show Island and Lunar Colony. In addition, Members get a Gold Card for a personalized, printable poster that lets them print their Poptropican as one of the greatest superheroes of all time.

Hundreds of millions of kids have visited Poptropica since its launch nearly 7 years ago, and the number grows every day. Poptropica players come from more than 200 different countries and territories and have their web browsers set to more than 100 different languages.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official Poptropica blog. Parents can keep up to date on new Island releases and features on Poptropica by following the Poptropica Creators on facebook.com/OfficialPoptropica, plus.google.com/+poptropica, or at Twitter.com/poptropica.

BOSTON – Sept. 9, 2014Poptropica fans can now groove to the soundtrack of the virtual world for kids' popular Islands with today's release of Poptropica Music. Available on iTunes® and the Amazon MP3 Store, the 12 tracks on Poptropica Music, Vol. 1 will allow fans to listen to their favorites on their mobile devices or smartphones.

"Since the debut of soundtracks on Poptropica Islands, we've received tons of requests from our diehard fans to make the music available," said Jess M. Brallier, publisher of Poptropica. "Now with Poptropica Music, they can put on their headphones and remember the exciting story quest associated with each tune."

Among the Island soundtracks included on Poptropica Music are the Poptropica Overture; Poptropolis Games; Virus Hunter Island; Mythology Island; 24 Carrot Island; Back Lot Island; Mission Atlantis: Into the Deep/Fortress of the Deep; Mocktropica; Survival: Crash Landing; Monster Carnival; Shrink Ray Island; and Time Tangled Island.

Individual Poptropica Music songs can be downloaded for 99 cents. The complete 12-track album is $9.99.

Hundreds of millions of kids have visited Poptropica since its launch 7 years ago, and the number grows every day. Poptropica players come from more than 200 different countries and territories and have their web browsers set to more than 100 different languages.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official Poptropica blog. Parents can keep up to date on new Island releases and features on Poptropica by following the Poptropica Creators on facebook.com/OfficialPoptropica, plus.google.com/+poptropica, or at Twitter.com/poptropica.

BOSTON – Oct. 2, 2014Poptropica's newest Island, Arabian Nights, will be available to Poptropica Members with Early Access today. The first quest on the virtual world for kids based on a fan-submitted idea, Arabian Nights takes players on a journey to an ancient land of sultans, thieves and a magical lamp with power beyond imagination. The full public launch of Arabian Nights will be on Oct. 23, 2014.

An episodic adventure in three parts, Arabian Nights begins when the Sultan asks Poptropica Players to retrieve his cherished lamp from the 40 thieves, and players quickly learn that the lamp may be the greatest treasure in the kingdom.

The winner of Poptropica's Create Your Own Dream Island contest, Sarah S. (Poptropica player "Magic Eagle"), found the inspiration for her Island in souvenirs her dad brought back from his deployment to Kuwait, including a genie lamp, a magic flying carpet and Clyde the camel.

Describing her reaction when she found out she won the contest, Sarah said, "When I found out I had won, I screamed, jumped up and down, and danced around the house for at least an hour. I almost couldn't believe it. I thought I was going to wake up and realize it was all just one awesome dream."

"How wonderful that Sarah found the creative inspiration for her idea from souvenirs that her dad brought back from his deployment," said Jess M. Brallier, publisher of Poptropica. "We are excited for Sarah to play the Island and hope to see 'Magic Eagle' make it onto the Arabian Nights World Champions Player Map."

Poptropica Members will have access to a printable Arabian Nights book cover featuring their very own avatar. All players can download the free Arabian Nights desktop wallpaper and printable poster.

Hundreds of millions of kids have visited Poptropica since its launch seven years ago, and the number grows every day. Poptropica players come from more than 200 different countries and territories and have their web browsers set to more than 100 different languages.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official Poptropica blog. Parents can keep up to date on new Island releases and features on Poptropica by following the Poptropica Creators on youtube.com/poptropicacreators, facebook.com/OfficialPoptropica, plus.google.com/+poptropica, or at Twitter.com/poptropica.

SAN FRANCISCO, CA – Oct. 14, 2014 — Today, Ubisoft® announced that Poptropica®: Forgotten Islands, the adventure game based on the massively popular virtual world for kids, is now available for Nintendo 3DS system. The game is available at retail stores for $29.99 and is rated E for Everyone.

Just in time for the holidays, fans can now embark on exciting quests in the ultimate on-the-go 3D Poptropica experience. Players will explore the vast, uncharted island chains of Poptropica, discovering the secrets of their past one artifact at a time and uncovering the truth to prevent a shadowy force from destroying the Forgotten Islands' history forever!

For the latest information on Poptropica: Forgotten Islands, please visit poptropica3ds.com.

For the latest on all of Ubisoft's games, please visit ubiblog.com.

2015

BOSTON – Jan. 26, 2015 — Brand-new worlds await Poptropica players with today's launch of Poptropica Realms. Limited only by the power of their imaginations, all players on the popular virtual world for kids can now create their own lands, meet strange creatures and build never-before-imagined structures.

For nearly eight years, hundreds of millions of kids have visited Poptropica to explore and solve quests. Now Poptropica Realms puts the power of creation in the hands of players, giving them tools and props with endless possibilities to build or destroy.

Poptropica Realms features seven different biomes that players can use to create amazing, different terrains for their Realms: Forest, Ice, Desert, Swamp, Lunar, Fire, and Crystal.

"In the past, Poptropica offered kids a wonderful place to connect and explore incredible online worlds. Poptropica Realms takes that experience to the next level," said Jess M. Brallier, publisher of Poptropica. "Created with input from Poptropica players, this new feature provides endless opportunities to explore and create while playing online."

Poptropica Realms is free to all players. However, Poptropica Membership gives players Member Exclusives for Realms, including access to all biomes and the ability to save up to 20 Realms. All players can also share their Realms with the Poptropica Creators for a chance to have their work recognized on the Poptropica Creators' blog.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official Poptropica blog. Parents can keep an eye on new Island releases and features on Poptropica by following the Poptropica Creators on youtube.com/poptropicacreators, facebook.com/OfficialPoptropica, plus.google.com/+poptropica, or at Twitter.com/poptropica.

BOSTON – Feb. 2, 2015 — Today Poptropica unveiled its first new Island of 2015 with the Early Access Launch for Poptropica Members of "Galactic Hot Dogs Island." Non-Members will have access to a limited demo of the Island before they can play the entire experience on February 19, 2015. The zaniest Poptropica adventure yet, "Galactic Hot Dogs Island" is based on the hit illustrated novel published on Funbrain.com, the site that debuted the bestselling "Diary of a Wimpy Kid" series online.

When Poptropica Players arrive on "Galactic Hot Dogs Island," they will meet five friends: Cosmoe the Earth-Boy, a heroic, adventure-seeking 13-year-old; Goober the Symbiotic Blob, a rubbery, shape-shifting creature who is symbiotically attached to Cosmoe's arm; Big Humphree, a hulking alien; F.R.E.D., their handy-but-grumpy little robot; and Princess Dagger, a half-evil, half-awesome princess. Together this crazy crew travels the universe aboard a spaceship - the Neon Wiener.

Lincoln Peirce, creator of the bestselling "Big Nate" series, called "Galactic Hot Dogs," "an insanely entertaining, eye-popping adventure."

Kids can read Book 1 of "Galactic Hot Dogs" on Poptropica. Galactic Hot Dogs is written by Max Brallier and illustrated by Rachel Maguire. In addition to becoming an Island on Poptropica, kids will be able to follow along with the adventures of Cosmoe and friends in a book coming out on May 5, 2015.

"It is great fun to introduce Cosmoe, Princes Dagger and their friends from 'Galactic Hot Dogs' to the world of Poptropica," said Jess M. Brallier, publisher of Poptropica. "They will take players on an imaginative and thrilling exploration of space, friendship, bad guys, young romance and the business of selling hot dogs across the galaxy."

While "Galactic Hot Dogs Island" is free to all players, Poptropica Members will have access to a Galactic Space Suit and Galactic Hot Dogs poster customized with their avatar.

Hundreds of millions of kids have visited Poptropica since its launch nearly eight years ago, and the number grows every day. Poptropica players come from more than 200 different countries and territories and have their web browsers set to more than 100 different languages.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official Poptropica blog. Parents can keep up to date on new Island releases and features on Poptropica by following the Poptropica Creators on youtube.com/poptropicacreators, facebook.com/OfficialPoptropica, plus.google.com/+poptropica, or at Twitter.com/poptropica.

BOSTON – Feb. 17, 2015 — For nearly eight years, hundreds of millions of kids from around the world have visited Poptropica to explore and play. Now with today's launch of the Poptropica Graphic Novel, the surprising story behind the popular virtual world for kids will be revealed in a 12-book series.

Written by Max Brallier, the Poptropica Graphic Novel is adapted from a screenplay by Jeff Kinney, Poptropica creator and author of the bestselling "Diary of a Wimpy Kid" series. In a story that will unfold by one page per day, Poptropica players will join Oliver, Mya and Jorge on an adventure that begins with an innocent hot air balloon ride and quickly turns into the thrills and danger behind the creation of Poptropica.

An emerging force in children's publishing, Max Brallier is the author of the hit illustrated novel, "Galactic Hot Dogs," published on Funbrain.com and recently featured as a Poptropica Island; as well as "Last Kids in the World," published by Penguin; "Eerie Elementary," writing as Jack Chabert for Scholastic; and numerous "Adventure Time" titles from Penguin.

The Poptropica Graphic Novel is illustrated by Kory Merritt, a K-6 art teacher from Hammondsport, New York. Winner of the 2007 John Locher Memorial Award for Cartooning, Merritt is the creator of the online children's book, "Lost Side Suburbia," for GoComics and Funbrain.com, and co-creator of the Poptropica Comics for GoComics.

"Beginning with 'Volume 1: Mystery of the Map,' the Poptropica Graphic Novel will reveal the intriguing story of the virtual world's creation to its millions of fans from more than 200 countries around the world," said Jess M. Brallier, publisher of Poptropica. "As they read each new installment, kids will be amazed by the adventures of Oliver, Mya and Jorge, the brave trio that begins to unravel the surprising story behind the Islands known as Poptropica."

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official Poptropica blog. Parents can keep up to date on new Island releases and features on Poptropica by following the Poptropica Creators on youtube.com/poptropicacreators, facebook.com/OfficialPoptropica, plus.google.com/+poptropica, or at Twitter.com/poptropica.

BOSTON – May 21, 2015 — Poptropica's daily installments of its Graphic Novel, Volume 1: "Mystery of the Map" may have ended, but the adventure continues with the Early Access Launch this afternoon of "Mystery of the Map Island." Non-Members will have access to a limited demo of the Island before they can embark on the complete quest on June 11, 2015. "Mystery of the Map" reveals the surprising story behind the origin of Poptropica, the beloved and popular virtual world.

On "Mystery of the Map Island," Poptropica players will join Oliver, Mya, and Jorge on a thrilling adventure that begins with an innocent hot air balloon ride and quickly turns into the thrills and danger behind the creation of Poptropica. Along the way, they will encounter a lost Viking settlement, an island unstuck in time, a magical map with power beyond understanding, and a devious plot that could unravel the very fabric of Poptropica.

"For the past few months, tens of thousands of kids around the world anxiously awaited each installment of the Poptropica Graphic Novel. Now their fun will continue as they interact with Oliver, Mya and Jorge and become immersed in the adventure on 'Mystery of the Map Island,'" said Jess M. Brallier, publisher of Poptropica.

During Early Access, Poptropica Members will have access to a Dodo Bird and a Pig costume in the Poptropica Store. All players can download a free desktop wallpaper and an in-game item.

Illustrated by Kory Merritt and written by Max Brallier, the Poptropica Graphic Novel, Volume 1: "Mystery of the Map" was adapted from a screenplay by Jeff Kinney, Poptropica creator and author of the bestselling "Diary of a Wimpy Kid" series. Merritt, a K-6 art teacher from Hammondsport, New York, is the winner of the 2007 John Locher Memorial Award for Cartooning; creator of the online children's book, "Lost Side of Suburbia," for GoComics and Funbrain.com; and co-creator of the Poptropica Comics for GoComics. An emerging force in children's publishing, Brallier is the author of the hit illustrated novel "Galactic Hot Dogs." Originally published on Funbrain.com and featured as a Poptropica Island, "Galactic Hot Dogs" recently made the leap from online to book stores with Simon & Schuster's publication of "Galactic Hot Dogs #1: Cosmoe's Wiener Getaway."

Hundreds of millions of kids have visited Poptropica since its launch nearly eight years ago, and the number grows every day. Poptropica players come from more than 200 different countries and territories and have their web browsers set to more than 100 different languages.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official Poptropica blog. Parents can keep up to date on new Island releases and features on Poptropica by following the Poptropica Creators on youtube.com/poptropicacreators, facebook.com/OfficialPoptropica, plus.google.com/+poptropica, or at Twitter.com/poptropica.