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Press & Media — 2012

12/18/2012 - Poptropica Faces Zombie Outbreak With Launch of 32nd Island
11/20/2012 - Poptropica Pocketeer Collectibles Join Growing Line of Toys, Books and Games
11/14/2012 - Willy Wonka's Chocolate Factory Reopens With Launch of Poptropica's 31st Island
11/08/2012 - UBISOFT® RELEASES POPTROPICA ADVENTURES FOR THE NINTENDO DS™ SYSTEM
11/07/2012 - Poptropica Book Imprint Publishes Four New Titles
10/23/2012 - Poptropica Celebrates Creation of 500 Millionth Character
09/26/2012 - Poptropica Launches 30th Quest, "Super Villain Island"
09/19/2012 - Poptropica Celebrates Five Years of Storytelling on Its Safe, Social Virtual World for Kids
09/12/2012 - Kids Can Enjoy Poptropica with Applebee's Kids Menu, Now Through Nov. 10
08/15/2012 - Poptropicans Will Blast Off With New "Lunar Colony" Island Quest
07/03/2012 - "Wimpy Kid" Heads to the Beach on Poptropica's 28th Island
05/30/2012 - "Diary of a Wimpy Kid" to Appear for the First Time Ever in Full Color on Poptropica
05/29/2012 - UBISOFT® AND POPTROPICA PARTNER TO BRING POPULAR VIRTUAL WORLD FOR KIDS TO THE NINTENDO DS™ SYSTEM
05/23/2012 - Poptropolis Games Debuts on Popular Virtual World for Kids, Poptropica
05/05/2012 - Popularity of "Friends" Exceeds Poptropica's Expectations and Capacity
05/02/2012 - 500,000 Kids From Around the World Connect via "Friends" on Poptropica® in First 12 Hours
04/11/2012 - Poptropica® Launches 26th Island, Twisted Thicket
02/29/2012 - Vampire's Curse Island Unveiled on Poptropica®
02/28/2012 - Poptropica®, Popular Virtual World for Kids, Featured on Applebee's Kids Menu

PRESS RELEASE

Poptropica Faces Zombie Outbreak With Launch of 32nd Island

"Zomberry Island" Now Available for Poptropica Members With Early Access

BOSTON - Dec. 18, 2012 - Zombies arrive on Poptropica with the launch of "Zomberry Island." Available tomorrow to Poptropica Members with Early Access, the 32nd Island on the popular virtual world for kids challenges players to end the zombie outbreak and save the citizens of the town of Eastman. Non-members will have access to part of the Island before its public launch on Jan. 10, 2013.

Upon arriving on "Zomberry Island," Poptropica players will discover that Eastman's residents are mutating into something horrible - it's a zombie outbreak! Now with the streets of the city quarantined, the survivors are trapped and ghouls prowl the streets. Players must end the plague and save the citizens of Eastman from the dangerous zombies. However, in this game, they face a special challenge - danger lurks in the shadows and so players must remain in the light to stay safe from zombies.

"It was just a matter of time until a zombie outbreak hit the global community of Poptropica," said Jess M. Brallier, publisher of Poptropica. "However, we are confident that our millions of players from more than 130 different countries around the world are brave enough to overcome this horrifying invasion and save the citizens of Eastman as they complete this new and ghoulishly fun Island quest."

In a special "Zomberry Island" bonus quest for Poptropica Members, the zombie threat has been contained, but greater danger lurks beneath the streets of Eastman. To prevent an even more catastrophic zombie outbreak, Poptropica Members need to venture into the town's sewers with only a flashlight and their wits. To support this challenging quest, Poptropica Members receive special items including a special "Big Blue" power that allows them, temporarily, to become an enormous zombie; a special safety flare item that they can place on the ground to create a halo of bright light; and, during Early Access only, a Z.M.B. Unit costume, a SWAT-style outfit that will protect their Poptropican from hungry zombies. Parents can buy Poptropica Memberships for their kids in one-, three- or six-month increments.

Named as one of TIME magazine's Top 50 websites of 2011, Poptropica has been visited by more than 258 million kids worldwide, and more than 510 million characters have been created since its launch in 2007. Plus, more than 80 million friend connections have been made around the globe in Poptropica's safe and secure social networking offering, Poptropica Friends. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games.

Kids create a "Poptropican" character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment.

Poptropica is published by Family Education Network, a part of Pearson, the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

For more information, press only:

Lisa Wolfe, L. Wolfe Communications for Poptropica,
lwolfe@lwolfe.com
773-227-1049

###

PRESS RELEASE

Poptropica Pocketeer Collectibles Join Growing Line of Toys, Books and Games

Popular Virtual World for Kids Sees Explosive Growth as a Global Brand

BOSTON - Nov. 20, 2012 - With the kick-off of the holiday shopping season right around the corner, kids can now add four new Poptropica Pocketeer toys from Jazwares, Inc., to their gift list. Available at Toys "R" Us and select independent toy stores, these two-inch collectibles are based on kids' all-time favorite Poptropica characters. They join a growing line of toys based on the popular virtual world for kids, which also includes three-inch playsets, six-inch action figures, and plush toys.

Jumping off the computer screen and into kids' pockets are Astro-Knight, Cowardly Lion, Hamburger and Dr. Hare. Each two-inch figure comes with a code that lets kids unlock an exclusive prize for their Poptropican on Poptropica.com. For example, with the Astro-Knight Pocketeer, kids get a redeemable code for a Mini Astro-Knight Toy, and with the Dr. Hare Pocketeer, they get a redeemable code for a Mini Dr. Hare Toy.

"In just five years, almost 254 million kids have visited Poptropica to play exciting online adventures in a safe, secure environment," said Jess M. Brallier, publisher of Poptropica. "As a result, Poptropica has exploded as a global brand that kids see in all types of familiar places, from the App Store to the toy store to the menu at their favorite family restaurant. Being a part of this evolution has been an exciting journey for all of us."

Launching in 2007 with just one Island, Poptropica today features 31 unique Island quests. The virtual world's brand appears in toys, books, a newly launched game for the Nintendo DS game system and a Poptropica app that allows fans to learn more about the popular virtual world for kids anytime, anywhere on their iOS or Android devices. Plus, everyone's favorite Poptropica characters have been featured twice on the kids' menu at Applebee's restaurants in the United States.

Parents can buy Poptropica Memberships for fans who want perks such as Early Access to new Islands, unlimited Poptropica Store access and exclusive use of the site's Costume Closet. Memberships are available in one-, three- or six-month increments. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

In October 2012, Poptropica's 500 millionth character was created, and more than 60 million friend connections were made around the globe in Poptropica's safe and secure social networking offering, Poptropica Friends. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games.

Kids create a "Poptropican" character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies, and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment.

Poptropica is published by Family Education Network, a part of Pearson, the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

For more information, press only:

Lisa Wolfe, L. Wolfe Communications for Poptropica,
lwolfe@lwolfe.com
773-227-1049

###

PRESS RELEASE

Willy Wonka's Chocolate Factory Reopens With Launch of Poptropica's 31st Island

BOSTON - Nov. 14, 2012 - Poptropica fans will enter the factory of the world's most unusual candy maker with the launch of "Charlie and the Chocolate Factory Island." Available tomorrow to Poptropica Members with Early Access, the popular virtual world for kids' 31st Island, based on author Roald Dahl's beloved story, takes players on a confectionary quest to save the famous factory. In addition to Early Access, Poptropica Members will have access to a bonus quest and special Member-only items. Non-members will have access to part of the Island before its public launch on Dec. 6, 2012.

When players visit "Charlie and the Chocolate Factory Island," they discover that after years of silence, Willy Wonka's magical chocolate factory is re-opening, and they have a Golden Ticket. However, a group of misbehaving kids threatens to destroy Wonka's candy creations, and he needs Poptropica players to save the day. Players must untangle a confectionary conundrum that's full of sweet treats and sticky situations.

"Bringing this much-loved, delightful fantasy to Poptropica players is one more example of our ongoing commitment to sharing great stories with kids around the world in a safe, secure online environment," said Jess M. Brallier, publisher of Poptropica. "Though the book 'Charlie and the Chocolate Factory' is nearly 50 years old, Roald Dahl's story stands the test of time and takes a new twist for kids in this entertaining online adventure."

When Poptropica Members play the "Charlie and the Chocolate Factory Island" bonus quest, they will learn that three of Wonka's rivals have stolen his most secret recipes. They will have to take to the skies in the Great Glass Elevator to bring these villains down to earth. To help them face this challenge, they will get an additional Charlie and the Chocolate Factory gear pack, which includes an Oompa-Loompa costume, Oompa-Loompa Power and Everlasting Gobstopper item. The Oompa-Loompa costume is only available during Early Access. Parents can buy Poptropica Memberships for their kids in one-, three- or six-month increments.

"We are delighted that Roald Dahl is joining forces with Poptropica. Roald Dahl is the world's No. 1 storyteller, and 'Charlie and the Chocolate Factory' is one of his most beloved stories," said Dominic Gregory from Dahl & Dahl Limited. "Poptropica's 'Charlie and the Chocolate Factory Island' will give fans a whole new way of exploring Willy Wonka's wondrous factory... without ruining their appetites."

Named as one of TIME magazine's Top 50 websites of 2011, Poptropica has been visited by more than 251 million kids worldwide since its launch in 2007. In October 2012, the site's 500 millionth character was created, and more than 60 million friend connections were made around the globe in Poptropica's safe and secure social networking offering, Poptropica Friends. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games.

Kids create a "Poptropican" character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies, and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment.

Poptropica is published by Family Education Network, a part of Pearson, the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

NOTES FOR EDITORS: ROALD DAHL AND HIS LEGACY
Roald Dahl (1916-1990) was one of the world's most imaginative, successful and loved storytellers. His stories are currently published in 49 languages worldwide. They continue to inspire the world's most creative collaborators, resulting in wonderful new movie adaptations, classical music, opera, plays and musicals. In 2013, the record-breaking musical version of Roald Dahl's "Matilda" will open on Broadway, and a new musical of Roald Dahl's "Charlie and the Chocolate Factory" will premiere in London's West End. More than 100 million copies of Roald Dahl books have been sold globally. 2014 will mark an incredible 50 years since the first publication of "Charlie and the Chocolate Factory." For more information, visit: www.roalddahl.com.

Lisa Wolfe, L. Wolfe Communications for Poptropica
lwolfe@lwolfe.com
773-227-1049

###

PRESS RELEASE

UBISOFT® RELEASES POPTROPICA ADVENTURES FOR THE NINTENDO DS™ SYSTEM

SAN FRANCISCO - Nov. 8, 2012 - Today, Ubisoft® released Poptropica® Adventures, based on Poptropica, the massively popular virtual world for kids, on the Nintendo DST system. The game is available at all retail outlets for $29.99 and is rated "E" for Everyone.

Just in time for the holidays, Poptropica fans can now play exciting quests on-the-go. In Poptropica Adventures, the Poptropica museum is in ruins and needs help. Players can explore three amazing Islands and find missing artifacts to help restore the museum to its former glory. Along the way, they meet interesting characters, collect artifacts, solve puzzles and play mini-games in the ultimate on-the-go Poptropica experience. Players can also customize the look of their avatars with new clothes, hats, hairstyles and more to show off their unique Poptropica style.

"We are excited to work with Ubisoft to bring the world of Poptropica to the Nintendo DS," said Jeff Kinney, Poptropica creator and author of the bestselling "Diary of a Wimpy Kid" series. "We've picked three of our most popular Islands and have given them a twist with exciting new challenges and storylines. We think kids will have fun exploring our world in an experience that only the Nintendo DS can deliver."

Named as one of TIME magazine's Top 50 websites of 2011, Poptropica has been visited by more than 250 million kids worldwide since its launch in 2007. In late October, Poptropica players created the site's 500 millionth character and more than 60 million friendships were made from around the globe have connected safely and securely with the virtual world's social networking offering, Poptropica Friends. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian.

"Now with the expansion of Poptropica to the Nintendo DS, kids can play our engaging and challenging quests anytime and anywhere," said Jess M. Brallier, publisher of Poptropica. "In just five short years, Poptropica has grown from one simple Island to a rapidly growing global brand. It is great to be able to bring our story-based adventures to kids in so many different ways."

For all available assets, please go to:
ftp://UbisoftPress:FPy0h56P@privateftp.ubisoft.com/POPTROPICADS.zip

About Ubisoft:

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified lineup of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2011-12 fiscal year Ubisoft generated sales of 1.061 billion euros. To learn more, please visit www.ubisoftgroup.com.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games.

Kids create a "Poptropican" character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies, and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment.

Poptropica is published by Family Education Network, a part of Pearson, the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.


Poptropica® Adventures © 2012 Ubisoft Entertainment. All Rights Reserved. All creative works originating from the POPTROPICA virtual world are owned by Pearson Education, Inc., used under license. Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries. POPTROPICA® is a registered trademark of Pearson Education, Inc. in the United States and elsewhere, used under license. Nintendo trademarks and copyrights are properties of Nintendo.

Contacts:
Scott Fry
scott.fry@ubisoft.com
415-293-1158

Lisa Wolfe, L. Wolfe Communications for Poptropica
lwolfe@lwolfe.com
773-227-1049

###

PRESS RELEASE

Poptropica Book Imprint Publishes Four New Titles

Books Based on Virtual World for Kids Feature Popular Storylines and Games

BOSTON - Nov. 7, 2012 - Poptropica, the popular virtual world for kids, continues to jump off the web and onto the printed page with the addition of four new Poptropica books for children. The new titles feature some of the most popular Poptropica storylines and games and join POPTROPICA: THE OFFICIAL GUIDE in the line of Poptropica books.

"We're very excited to expand Poptropica's print line with four new books, available in November 2012," said Jeff Kinney, Poptropica creator and author of the bestselling "Diary of a Wimpy Kid" series. "When we develop an Island on Poptropica.com, we always start with the story and strive to tell the best interactive story possible. Our books allow us to tell stories in a different way that we think kids will find fresh and exciting."

Two of the latest Poptropica books expand the stories of some of the site's most popular Islands. Illustrated novel SKULLDUGGERY ISLAND (Poptropica; Nov. 8, 2012; 9780448462004; $5.99; ages 5-8) is the riveting tale of a cruel pirate named Captain Crawfish who has been raiding the small port of Fort Ridley. The hero of the story embarks on a journey to find a powerful ship and skilled crew to help him defeat Captain Crawfish and recover a map that will lead the islanders of Fort Ridley back to their treasure. Kids can get a sneak peek and read a sample from SKULLDUGGERY ISLAND at Funbrain.com.

In the illustrated novel ASTRO-KNIGHTS ISLAND (Poptropica; Nov. 8, 2012; 9780448461991; $5.99; ages 6-8), the princess of the Kingdom of Arturus has been kidnapped by evil inventor Mordred and taken into space. The hero of the story must build his own spacecraft and travel to the stars on an intergalactic quest to rescue the princess and save the kingdom of Arturus.

The other new Poptropica books feature fun story lines and great activities. PENCIL WARRIOR (Poptropica; Nov. 8, 2012; 9780448462301; $8.99; ages 6-8) is a full-color doodle book perfect for Poptropica fans and anyone who loves to draw. Fans of Poptropica will also love POPTROPICA MAD LIBS (Poptropica; Nov. 8. 2012; 9780843172331; $3.99; ages 8-12), which includes 21 hilarious and action-packed stories based on games and missions from the virtual world. Visit the site for a free printable Mad Lib!

All Poptropica books are available from wherever books are sold. For more information, please visit www.poptropica.com/books.

"Unlike other virtual worlds for kids, Poptropica focuses on engaging kids in great stories, and does not just offer them games to play," said Jess M. Brallier, publisher of Poptropica. "The enormous popularity of the site is a testament to the power of this strategy. It is exciting to see these great online adventures in Poptropica chapter books for kids."

Named as one of TIME magazine's Top 50 websites of 2011, Poptropica has been visited by more than 250 million kids worldwide since its launch in 2007. In October 2012, the site's 500 millionth character was created, and more than 60 million friend connections were made around the globe in Poptropica's safe and secure social networking offering, Poptropica Friends. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games.

Kids create a "Poptropican" character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies, and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment.

Poptropica is published by Family Education Network, a part of Pearson, the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

For more information, press only:

Lisa Wolfe, L. Wolfe Communications for Poptropica, 773-227-1049, lwolfe@lwolfe.com

###

PRESS RELEASE

Poptropica Celebrates Creation of 500 Millionth Character

Safe, Social Virtual World for Kids Is Now the World's Third Largest Nation

BOSTON - Oct. 23, 2012 - If Poptropica, the popular virtual world for kids, were a country, it would be the third largest in the world (after China and India), thanks to the recent creation of its 500 millionth character. And it would make for a very diverse nation, with kids representing over 100 native languages and more than 130 countries visiting the site each month.

Poptropica launched with just one Island in September 2007. Just five years later, the site boasts 30 Islands, with the recent launch of Super Villain Island. All Poptropica Islands are free to play, and each represents a unique theme and challenge. Earlier this year, Poptropica Friends launched, and players responded enthusiastically by adding over 60 million friends in just five months.

"We're incredibly excited to welcome the 500 millionth Poptropican into our virtual world. When we started in 2007, we never could have imagined that we'd see a day when half a billion avatars inhabited Poptropica," said Jeff Kinney, Poptropica creator and author of the bestselling "Diary of a Wimpy Kid" series. "And we feel like we're just getting started. We have so many new Islands to create and so many more stories to tell. We can't wait to greet the next 500 million Poptropicans who drop into our world."

Named as one of TIME magazine's Top 50 websites of 2011, Poptropica has grown into a global brand with toys, books and more. In the near future, new 2-inch collectible Pocketeers will join its line of plush characters and poseable figures from Jazwares, and the Poptropica line of print books will expand beyond "Poptropica: The Official Guide" with four new titles available in November 2012.

"It is amazing to think that there are as many characters on Poptropica as there are Twitter accounts," said Jess M. Brallier, publisher of Poptropica. "That kind of growth in just five years is a tribute to how much fun kids all around the world are having on our virtual world, getting immersed in great stories, completing challenging quests and engaging in Poptropica's new Friends offering."

The site's creators have developed a wide variety of fun and helpful tools to grow the Poptropica community and help kids explore the safe, fun and social virtual world. Kids looking for Poptropica tips and secrets can check out "Poptropica: The Official Guide," featuring a detailed walkthrough of the site as well as background on some of the Islands, characters and behind-the-scenes content. Or they can download the Poptropica Official Tips & Tricks app, available in the iTunes Store and the Android Market. The Poptropica Creators' Blog keeps kids up to date on news about upcoming new Islands and other exciting developments at http://blog.poptropica.com/.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games.

Kids create a "Poptropican" character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies, and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment.

Poptropica is published by Family Education Network, a part of Pearson, the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

For more information, press only:

Lisa Wolfe, L. Wolfe Communications for Poptropica, 773-227-1049, lwolfe@lwolfe.com

###

PRESS RELEASE

Poptropica Launches 30th Quest, "Super Villain Island"

Players Enter Dreams of the Virtual World's Most Infamous Villains, Challenged to Change Their Minds

BOSTON - Sept. 26, 2012 - Poptropica is celebrating its fifth birthday this month with the launch of its 30th Island. Available tomorrow to Poptropica Members under Early Access, "Super Villain Island" takes Poptropicans to a world where they will enter the dreams of four of the virtual world's most infamous villains with the goal of changing their twisted thoughts and saving the world from evil. In addition to Early Access, Poptropica Members will receive special Members-only items and access to a bonus quest. Non-members will have access to a limited portion of the Island before the public launch on Oct. 18, 2012.

On "Super Villain Island," players travel to deep inside a top-secret prison, where four of Poptropica's most infamous villains float in suspended animation. The mission is to infiltrate their minds and extract the sources of their evil. Entering the dreams - or nightmares - of these bad guys is an abstract and strange journey to the heart of darkness, but players must take the risk to keep the world safe from these villains.

"In the past five years, the world of Poptropica has grown to 30 Islands, where our hundreds of millions of players face unique challenges and adventures," said Jess M. Brallier, publisher of Poptropica. "Now on 'Super Villain Island,' familiar - and feared - villains who players have met on other quests present the biggest challenge yet. But I know that Poptropicans are up to this new test."

Poptropica Members will also have access to a "Super Villain Island" bonus quest, where they will discover another villain who stirs in his slumber. They will be faced with entering the dream machine once more, where they will visit a nightmarish version of one of the most popular Poptropica Islands. To help them survive and conquer these dark-world challenges, Poptropica Members will get special gear, including a Night Hare costume, Sleeping Powder power and Evil Henchmen item. The Night Hare costume is only available during Early Access. Parents can buy Poptropica Memberships for their kids in one-, three- or six-month increments.

Named as one of TIME magazine's Top 50 websites of 2011, Poptropica has been visited by more than 245 million kids worldwide since its launch in 2007. More than 60 million kids from across the globe have connected safely and securely online with the virtual world's social networking offering, Friends. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games.

Kids create a "Poptropican" character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies, and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment.

Poptropica is published by Family Education Network, a part of Pearson, the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

For more information, press only:

Lisa Wolfe, L. Wolfe Communications for Poptropica, 773-227-1049, lwolfe@lwolfe.com

###

PRESS RELEASE

Poptropica Celebrates Five Years of Storytelling on Its Safe, Social Virtual World for Kids

Fifth-Birthday Celebration Includes Special Game and Prizes

BOSTON - Sept. 19, 2012 - Poptropicans are invited to join the party as the popular virtual world for kids celebrates its fifth birthday this month. All visitors to Poptropica can celebrate by playing a fifth-birthday balloon-pop game to try to win a commemorative firework birthday cake costume for their Poptropicans. Since its launch, Poptropica has seen explosive growth, with nearly 500 million characters created on the popular virtual world for kids.

Created by Jeff Kinney, author of the bestselling "Diary of a Wimpy Kid" series, Poptropica debuted in September 2007 with one simple Island. Today, the site has grown to nearly 30 Islands, each with its own story to tell and unique adventures for the more than 8 million kids who visit each month.

Of Poptropica's birthday celebration, Kinney said, "We're thrilled to be delivering our 30th Island just after our fifth-year anniversary. Poptropica's stories have reached millions of kids across the globe, and we believe we're delivering something really unique: quality stories and experiences that will stick with kids for the rest of their lives."

Earlier this year, the site released its new social network offering, "Poptropica Friends," a safe way for kids to connect in the game. To date, more than 60 million friends have been added on the virtual world for kids, all of them connecting without one piece of personal information shared or collected.

"Over the past five years, we have watched Poptropica grow from a simple gaming website with a couple of Islands to a robust, popular community that offers kids a safe place to play and connect online," said Jess M. Brallier, publisher of Poptropica. "Poptropica's growing loyal fan base is a testament to the quality of the content of the adventures featured on each of our Islands."

Named as one of TIME magazine's Top 50 websites of 2011, Poptropica has been visited by more than 244 million kids worldwide since its launch in 2007. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games.

Kids create a "Poptropican" character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies, and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment.

Poptropica is published by Family Education Network, a part of Pearson, the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

For more information, press only:

Lisa Wolfe, L. Wolfe Communications for Poptropica, 773-227-1049, lwolfe@lwolfe.com

###

PRESS RELEASE

Kids Can Enjoy Poptropica with Applebee's Kids Menu, Now Through Nov. 10

Second Poptropica Family Activity Book Features Special Code to Unlock a Virtual Prize on Popular Online World for Kids

BOSTON - Sept. 12, 2012 - Kids can enjoy Poptropica fun when they visit Applebee's restaurants in the United States. Everyone's favorite Poptropica characters are making a repeat appearance on the kids menu, the Poptropica Family Activity Book, from now until Nov. 10.

Dining out at Applebee's will be even more fun for families with the Family Activity Book's coloring exercises, games and puzzles. Best of all, the kids menu features a special code that kids can use to unlock a virtual prize on Poptropica the next time they log on to play the virtual world for kids.

"Our second Family Activity Book at Applebee's offers even more ways to make dining out a fun experience for families with kids," said Jess M. Brallier, publisher of Poptropica. "And once they have completed the great activities and games on the kids menu, they can take home the special code and discover a new and exciting virtual prize on Poptropica, available only to them."

This continued partnership with Applebee's is an extension of Poptropica's ongoing and growing family of licensed products. Other ventures include a line of Poptropica plush characters and poseable figures from Jazwares, pre-paid game cards at Target stores, and a series of books published under the Poptropica imprint.

Just last week, Poptropica celebrated the public launch of its 29th Island, "Lunar Colony." Named as one of TIME magazine's Top 50 websites of 2011, Poptropica has been visited by more than 242 million kids worldwide since its launch in 2007. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games.

Kids create a "Poptropican" character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies, and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment.

Poptropica is published by Family Education Network, a part of Pearson, the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

For more information, press only:

Lisa Wolfe, L. Wolfe Communications for Poptropica, 773-227-1049, lwolfe@lwolfe.com

###

PRESS RELEASE

Poptropicans Will Blast Off With New "Lunar Colony" Island Quest

Early Access to Popular Virtual World's 29th Island, Bonus Quest and Space-Themed Gear Available to Poptropica Members

BOSTON - August 15, 2012 - Poptropicans will blast off on a new mission with tomorrow's launch of "Lunar Colony." In addition to Early Access to the 29th Island on the popular virtual world for kids, Poptropica Members will receive special Members-only items and access to a bonus quest. Non-Members will have access to a limited portion of the Island before the public launch date on Sept. 6, 2012.

With Poptropica's "Lunar Colony" quest, players travel to a moon base to search for a missing astronaut. Before she disappeared, the astronaut left cryptic messages about an alien transmission. Poptropicans are on the moon to look for her, but along the way they will explore the secrets of the lunar surface and discover a mystery as old as the cosmos.

"Kids will discover that Poptropica is out of this world with this exciting and fun new mission to the outer limits of space," said Jess M. Brallier, publisher of Poptropica. "As they strive to find the missing astronaut, decode the alien messages and solve the mystery, they will find many surprises waiting for them and learn more about the secrets of the cosmos."

In a special "Lunar Colony" bonus quest, Poptropica Members who have solved the mystery and returned to earth will receive a new transmission and have the chance to crack the code and translate the alien message. Members will also get great gear to support their outer-space travels, including a handheld moon rock item, Alien Archeology power and a "Zaggy Moondust" costume. The costume is available only during Early Access. Parents can buy Poptropica Memberships for their kids in one-, three- or six-month increments.

Named as one of TIME magazine's Top 50 websites of 2011, Poptropica has been visited by more than 240 million kids worldwide since its launch in 2007. More than 50 million kids from across the globe have connected safely and securely online with the virtual world's social networking offering, Friends. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games.

Kids create a "Poptropican" character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies, and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment.

Poptropica is published by Family Education Network, a part of Pearson, the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

For more information, press only:

Lisa Wolfe, L. Wolfe Communications for Poptropica, 773-227-1049, lwolfe@lwolfe.com

###

PRESS RELEASE

"Wimpy Kid" Heads to the Beach on Poptropica's 28th Island

Greg Heffley and His Friends Appear in Full Color for the First Time on "Wimpy Boardwalk"

BOSTON - July 3, 2012 - Poptropicans can join everybody's favorite "Wimpy Kid," Greg Heffley, and his family and friends on a beach vacation with today's launch of "Wimpy Boardwalk," the 28th Island on the popular virtual world for kids. With Early Access, Poptropica Members can experience "Wimpy Kid" like they have never seen it before - in full color, while non-members will have access to a limited portion of the Island until its public launch on July 19, 2012. Members will receive a Wimpy Boardwalk gear pack, which includes a Beachgoer costume, Heat Wave power and Beach Umbrella. The Beachgoer costume will only be available during Early Access.

On Wimpy Boardwalk, it is summertime, but the living isn't easy for a "Wimpy Kid." When Greg and his buddy, Rowley, visit the boardwalk for a relaxing beach vacation, they run afoul of thieving teens, ravenous seagulls and crooked carnies. Poptropicans will face the challenge of helping Greg clean up his mess before the vacation ends. This summertime adventure features the entertaining cast of "Wimpy Kid" characters, carnival rides and challenging arcade games.

"Poptropica is absolutely thrilled to bring the Wimpy world to kids in full color," said Jess M. Brallier, publisher of Poptropica. "It's our good fortune to be front-row witness to the evolution of Jeff Kinney's work as it rightfully gains astounding popularity across the world. It's a fun ride, and Wimpy Boardwalk in full color is like putting the gas pedal to the floor. This is going to be a summery blast!"

Poptropica Members will also have the chance to help Greg with one more task on a special "Wimpy Boardwalk" bonus quest. A devious gamer has left an embarrassing message about Greg on a high-score list in the arcade. Poptropica Members face the challenge of mastering the game, saving Greg's dignity and becoming the boardwalk champion. Parents can buy Poptropica Memberships for their kids in one-, three- or six-month increments.

The launch of "Wimpy Boardwalk" on Poptropica brings an all new storyline to the Wimpy Kid world. In March 2011, the site introduced "Wimpy Wonderland," a chance for Poptropicans go to on a snow-day adventure with Greg and his friends. With its third feature film releasing this August, "Wimpy Kid" has been read online by more than 80 million children, and the print version published by Amulet, an imprint of Harry N. Abrams Publishing, has held multiple positions on "The New York Times Book Review Children's Best Sellers List." Poptropica was created by Jeff Kinney, who is also the author of the "Diary of a Wimpy Kid" series.

Named as one of TIME magazine's Top 50 websites of 2011, Poptropica has been visited by more than 235 million kids worldwide since its launch in 2007. More than 31 million kids from across the globe have connected safely and securely online with the virtual world's social networking offering, Friends. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games.

Kids create a "Poptropican" character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies, and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment.

Poptropica is published by Family Education Network, a part of Pearson, the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

For more information, press only:

Lisa Wolfe, L. Wolfe Communications for Poptropica, 773-227-1049, lwolfe@lwolfe.com

###

PRESS RELEASE

"Diary of a Wimpy Kid" to Appear for the First Time Ever in Full Color on Poptropica

Launching Summer 2012, "Wimpy Boardwalk" Is the Second Island Featuring Poptropica Creator Jeff Kinney's Bestselling Kids Series

BOSTON - May 30, 2012 - Hundreds of millions of "Diary of a Wimpy Kid" and Poptropica fans from around the world will see Greg Heffley and his family and friends in full color for the first time ever later this summer with the launch of "Wimpy Boardwalk." See a sneak peek now in this Wimpy-in-color video.

Now under development on the popular virtual world for kids, the site's 28th Island features kids' favorite characters from the bestselling "Wimpy Kid" series in an all-new tale. The launch of Wimpy Boardwalk marks the first time that Poptropica is creating a second storyline for a series. In March 2011, the site introduced "Wimpy Wonderland," a chance for Poptropicans go to on a snow-day adventure with Greg and his friends.

With its third feature film releasing this August, "Wimpy Kid" has been read online by more than 80 million children, and the print version published by Amulet, an imprint of Harry N. Abrams Publishing, has held multiple positions on "The New York Times Book Review Children's Best Sellers List." Poptropica was created by Jeff Kinney, who is also the author of the "Diary of a Wimpy Kid" series.

On the announcement of "Wimpy Boardwalk," Kinney said, "I'm very excited to see the Wimpy world in full color for the first time. Wimpy Boardwalk has a setting that's familiar to readers of my fourth book and the new movie, Dog Days, but the storyline is all new. I think kids will enjoy interacting with Greg and Rowley and taking part in a fun Wimpy Kid adventure."

Named as one of TIME magazine's Top 50 websites of 2011, the Poptropica Islands have been visited by more than 229 million kids worldwide since its launch in 2007. In just the first two weeks following the recent launch of the virtual world's social networking offering, Friends, 10 million kids from across the globe connected safely and securely online. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

"In my long career in publishing, I have never seen the kind of explosive growth in popularity that I have witnessed with both Jeff's 'Diary of a Wimpy Kid' series and Poptropica. They are a publishing industry phenomenon," said Jess M. Brallier, publisher of Poptropica. "It is perfect that we can celebrate this unprecedented popularity by offering Poptropica fans the chance to explore Wimpy Kid in color for the first time anywhere."

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games.

Kids create a "Poptropican" character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies, and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment.

Poptropica is published by Family Education Network, a part of Pearson, the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

For more information, press only:

Lisa Wolfe, L. Wolfe Communications for Poptropica, 773-227-1049, lwolfe@lwolfe.com

###

PRESS RELEASE

UBISOFT® AND POPTROPICA PARTNER TO BRING POPULAR VIRTUAL WORLD FOR KIDS TO THE NINTENDO DS™ SYSTEM

SAN FRANCISCO - May 29, 2012 - Today, Ubisoft® announced a partnership with Poptropica®, the massively popular virtual world for kids, to develop a video game featuring the site's best-loved characters and most popular Islands. The game will come to life for kids during the 2012 holiday season and will be available on the Nintendo DS™ system.

"Through our exciting new partnership with Ubisoft, kids will now have another way to explore Poptropica's story-based adventures and solve its challenging quests," said Jess M. Brallier, publisher of Poptropica. "This is yet another milestone in the explosive growth of Poptropica as a global brand."

Named as one of TIME magazine's Top 50 websites of 2011, Poptropica has been visited by more than 228 million kids worldwide since its launch in 2007. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. The recent debut of the site's new Poptropica Friends social networking offering saw 10 million kids from across the globe connecting within the first two weeks of its debut. All Poptropica Islands are free-to-play, and each represents a unique theme and challenge.

"Ubisoft is thrilled to have the opportunity to provide its audience with access to Poptropica's wonderful narrative storytelling experience via the Nintendo DS and other handheld gaming consoles," said Adam Novickas, senior director of marketing at Ubisoft. "The new Poptropica game is part of the growing trend of quality programming and storytelling extending its reach from an online environment to handheld devices."

About Ubisoft:

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified lineup of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2011-12 fiscal year Ubisoft generated sales of 1.061 billion euros. To learn more, please visit www.ubisoftgroup.com.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games.

Kids create a "Poptropican" character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies, and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment.

Poptropica is published by Family Education Network, a part of Pearson, the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

©2012 Ubisoft Entertainment. All Rights Reserved. Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries. Nintendo DS is a trademark of Nintendo.

Contacts:

Scott Fry
scott.fry@ubisoft.com
415-293-1158

Lisa Wolfe, L. Wolfe Communications for Poptropica
lwolfe@lwolfe.com
773-227-1049

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PRESS RELEASE

Poptropolis Games Debuts on Popular Virtual World for Kids, Poptropica

Site's 27th Island Challenges Players to an Online Tournament of Track-and-Field Games

BOSTON - May 23, 2012 - The "games begin" tomorrow with the launch of Poptropolis Games, the 27th Island on Poptropica. On May 24, Early Access to the Island is available to Members, who also receive a special gear pack and access to a bonus quest. Non-Members will have access to a limited portion of the quest before Poptropolis Games Island launches to the public on June 14.

When they play the site's newest quest, Poptropicans will learn that once every 100 years, the ancient capital of Poptropica, Poptropolis, rises from the sea to host a tournament created to prove tribal supremacy. Each of the tribes of Poptropica sends a representative to compete across a series of grueling events for a chance to become the Champion of Poptropica. Players choose a tribe to represent, and participate in a series of track-and-field events such as long jump, shot put and pole vault, to learn if they have what it takes to vanquish the competition and win glory for their tribe.

The launch of the 27th Island on the popular virtual world for kids comes close on the heels of the debut of "Friends," the virtual world's new social network offering. With the new Poptropica Friends feature, players can now "friend" other Poptropicans and find out which of the site's Islands they have solved, what country they're from, funny tidbits about their personality, and what they are up to on the Poptropica. They can also add their real-life friends and follow along with them on Poptropica. In the first two weeks of the new feature's availability, 10 million kids from across the globe connected.

"On Poptropolis Games, kids will discover the challenges of ancient athletic competition - testing their skills in rigorous online events," said Jess M. Brallier, publisher of Poptropica. "And now with the site's new Friends feature, they can safely and securely share their accomplishments in the game and their Poptropica personalities with other players around the world."

Poptropica Members will have the chance to play a special bonus quest on Poptropolis Games Island. In this adventure, an ancient warrior returns and challenges players to a wrestling match to prove who is the true Poptropica champion. Members also get a custom gear pack, which includes a wresting costume, throwable discus, and the "plant-a-statue" power that allows them to plant Poptropolis-style statues anywhere. Parents can buy Poptropica Membership for their kids in one-, three- or six-month increments.

Named as one of TIME magazine's Top 50 websites of 2011, the Poptropica Islands have been visited by more than 228 million kids worldwide since its launch in 2007. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games.

Kids create a "Poptropican" character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies, and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment.

Poptropica is published by Family Education Network, a part of Pearson, the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

For more information, press only:

Lisa Wolfe, L. Wolfe Communications for Poptropica, 773-227-1049, lwolfe@lwolfe.com

###

PRESS RELEASE

Popularity of "Friends" Exceeds Poptropica's Expectations and Capacity

Selected Features of New Safe Social Media Feature Temporarily Disabled Until Capacity is Increased

BOSTON - May 5, 2012 - Poptropica is temporarily disabling certain features of its new "Friends" community and social offering until capacity can be increased.

"We were delighted that kids added 500,000 friends in the first 12 hours the Friends offering was available. And two million in the first 48 hours. Kids have been making friends on Poptropica at the rate of more than six per second since its launch on Tuesday. But once the school week was over and we hit the weekend, that delight turned, honestly, to serious concern about what our servers could handle," said Jess M. Brallier, publisher of Poptropica. "We are doing everything we can at this moment to correct the situation. We appreciate the patience of our users as they so overwhelmingly welcomed this newest Feature."

Certain features of Friends will become available as capacity is increased. Updates will be issued as available. All of the site's 26 Islands are still available for kids to play and explore.

Named as one of TIME magazine's Top 50 websites of 2011, the Poptropica Islands have been visited by more than 225 million kids worldwide since its launch in 2007. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games.

Kids create a "Poptropican" character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies, and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment.

Poptropica is published by Family Education Network, a part of Pearson, the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

For more information, press only:

Lisa Wolfe, L. Wolfe Communications for Poptropica, 773-227-1049, lwolfe@lwolfe.com

###

PRESS RELEASE

500,000 Kids From Around the World Connect via "Friends" on Poptropica® in First 12 Hours

"Friends" is Virtual World for Kids' Long-Anticipated, Newly Released Social Network

BOSTON - May 2, 2012 - Yesterday, Poptropica® quietly released "Friends" - the virtual world's new social network offering - and within 12 hours more than 500,000 kids from across the globe connected. "And this happened in complete and absolute safety," said Jess M. Brallier, publisher of Poptropica. "Not one piece of personal information was shared. Nor could it be. No other site has done anything like this."

With the new Poptropica Friends feature, players can now "friend" other Poptropicans and find out which of the site's 26 Islands they have solved, what country they're from, funny tidbits about their personality, and what they are up to on the popular virtual world for kids. They can also add their real-life friends and follow along with them on Poptropica as well.

With the new Friends feature, players have Personality Profiles to display their Poptropica personalities and show off their achievements in the game. Players can take new personality-based Pop Quizzes each day to add fun facts about themselves on their Personality Profile. These new features are completely safe -- there is no free chat option and no personal information is shared among players.

"We're extremely excited to see more than 500,000 friends around the globe be added within the first 12 hours of launching Friends on Poptropica," said Jeff Kinney, Poptropica creator and author of the bestselling "Diary of a Wimpy Kid" series. "The reaction has been extremely positive from fans, and we're proud to bring a completely safe friends offering to kids on our virtual world."

In addition, Poptropica Members now have access to more Member benefits within their Personality Profile. The Costume Closet lets Members save up to 30 outfits for their Poptropican, so they can creatively craft their favorite looks and switch between them as they wish.

The Photo Album stores photos that document key moments of game play. Players can collect photos by playing or re-playing Islands. Members will be able to view all of their photos and share them with friends who visit their Personality Profile. Non-Members will be able to collect all photos when they play and re-play Islands, however, they can only view one photo per Island without Membership.

"Poptropica's new Friends feature gives kids who love the game for the site's storytelling and quests a new, creative, and safe way to connect and interact," said Jess M. Brallier, publisher of Poptropica. "Now the millions of kids who arrive to Poptropica each month from different countries, speaking different languages and from extremely different cultures and traditions have a chance to join together to share their common interests as well as explore and celebrate their differences."

Named as one of TIME magazine's Top 50 websites of 2011, the Poptropica Islands have been visited by more than 224 million kids worldwide since its launch in 2007. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games.

Kids create a "Poptropican" character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies, and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment.

Poptropica is published by Family Education Network, a part of Pearson, the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

For more information, press only:

Lisa Wolfe, L. Wolfe Communications for Poptropica, 773-227-1049, lwolfe@lwolfe.com

###

PRESS RELEASE

Poptropica® Launches 26th Island, Twisted Thicket

Fabled Creatures and Magic Featured in Online Adventure on Popular Virtual World for Kids

BOSTON - April 11, 2012 - Poptropicans will venture deep into the woods, encounter fabled creatures and embark on a wild adventure with tomorrow's launch of Twisted Thicket, the site's 26th Island. On April 12, Early Access to the Island is available to Members, who also receive a special gear pack and access to the bonus quest once they've completed the adventure. Twisted Thicket will launch for the public later on May 2.

When Poptropica players enter Twisted Thicket, they will discover a quiet seaside village that has been attacked by mysterious beings who dwell nearby. Players are chosen to enter the dark woods and confront the creatures, but beyond the forest's edge is a world of magic and danger - where the only thing more twisted than the tree trunks is the truth. While on their adventure, Poptropicans will encounter enchanted creatures, such as trolls, elves and goblins.

"Kids love a great mystery - especially one featuring magical and mythical creatures and surprises at every turn," said Jess M. Brallier, publisher of Poptropica. "That's what they will find when they log in to play Twisted Thicket on Poptropica. And, as always, parents can trust that their kids are playing in a safe, secure online environment."

Poptropica Members also receive an additional Twisted Thicket Gear pack, which includes a Troll Costume and Power, a Dryad Follower and, for a limited time during Early Access, a Lumberjerk Costume. Plus, Members who complete Twisted Thicket will gain access to a special bonus quest in which they must use the powers of the woodland creatures to recover the shards of a mysterious artifact. Parents can buy Poptropica Memberships for their kids in one-, three- or six-month increments.

Named as one of TIME magazine's Top 50 websites of 2011, Poptropica's Islands have been visited by more than 220 million kids worldwide since its launch in 2007. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games.

Kids create a "Poptropican" character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies, and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment.

Poptropica is published by Family Education Network, a part of Pearson, the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

For more information, press only:

Lisa Wolfe, L. Wolfe Communications for Poptropica, 773-227-1049, lwolfe@lwolfe.com

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PRESS RELEASE

Vampire's Curse Island Unveiled on Poptropica®

Poptropica Members Offered Bonus Quest and Members-Only Gear Pack With Vampire Count and Countess Costumes

BOSTON - Feb. 29, 2012 - Poptropica visitors will brave the darkness to save a town gripped by fear with tomorrow's launch of Vampire's Curse Island. Members get Early Access to the popular virtual world for kids' 25th Island on March 1, while non-members have access to a limited portion of the quest until its public launch on March 22, 2012. Plus, Members who complete Vampire's Curse Island earn access to a special bonus quest, where they will discover even more hidden secrets.

When Poptropica visitors arrive on Vampire's Curse Island, they learn that for centuries, a truce existed between the people of this remote mountain village and Count Bram, the vampire, who lives in the castle high above. Now, however, that truce is shattered and he has captured a young villager. To rescue her, players must explore the dark corridors of the Vampire's castle in a search for three key ingredients to create a formula that will reverse the vampire's curse.

"Every new Poptropica Island introduces visitors to a great story and a challenging quest to solve," said Jess M. Brallier, publisher of Poptropica. "On our 25th Island, Poptropica fans will have a frighteningly good time exploring Count Bram's castle and rescuing the young villager from his evil clutches."

Poptropica Membership offers kids early access to new Islands and other benefits such as Vampire Curse Island's bonus quest, a Members-only gear pack, and more. The Vampire Curse Island Gear Pack lets Members customize their characters in the theme of the Island with Garlic Breath, Bat Gum, as well as limited-time Vampire Count and Countess costumes, which are available to Poptropica Members only during Early Access.

Kids looking for tips and secrets for exploring the popular virtual world can check out Poptropica's recently published book, Poptropica: The Official Guide, featuring a detailed walkthrough of the site as well as background on some of the Islands, characters and behind-the-scenes content. Or they can download the new Poptropica Official Tips & Tricks app, available in the iTunes Store and the Android Market.

Named as one of TIME magazine's Top 50 websites of 2011, Poptropica's Islands have been visited by more than 210 million kids worldwide since its launch in 2007. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games.

Kids create a "Poptropican" character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies, and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment.

Poptropica is published by Family Education Network, a part of Pearson, the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

For more information, press only:

Lisa Wolfe, L. Wolfe Communications for Poptropica, 773-227-1049, lwolfe@lwolfe.com

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PRESS RELEASE

Poptropica®, Popular Virtual World for Kids, Featured on Applebee's Kids Menu

New Poptropica Family Activity Book Available at Applebee's From Feb. 27 Through May 7

BOSTON - Feb. 28, 2012 - This spring when kids dine at the Applebee's in their neighborhood, they will be greeted by their favorite Poptropica characters on the kids menu, the Poptropica Family Activity Book. This colorful book of fun activities will be available in Applebee's restaurants in the United States, Canada and Puerto Rico, from February 27 through May 7.

Preparing to launch its 25th Island, Poptropica is a safe, fun virtual world for kids, featuring adventures, quests and great storytelling. All-time Poptropica favorite characters - from the infamous Dr. Hare to the characters from SuperPower Island, Astro-Knights Island, Skullduggery Island and Shark Tooth Island - will be featured in the activity book's fun facts and coloring and word activities.

"A fun and engaging children's menu can help make dining out a great experience for families with kids," said Jess M. Brallier, publisher of Poptropica. "Now the millions of kids who are Poptropica fans can be reminded of their favorite quests while they complete the activities and games in the Poptropica Family Activity Book at their nearby Applebee's restaurant."

This partnership with Applebee's is the newest in Poptropica's ongoing and growing family of licensing programs. Other ventures include a line of Poptropica plush characters and poseable figures from Jazwares, game cards at Target stores, and a series of Poptropica books.

Named as one of TIME magazine's Top 50 websites of 2011, Poptropica has been visited by more than 210 million kids worldwide since its launch in 2007. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games.

Kids create a "Poptropican" character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies, and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment.

Poptropica is published by Family Education Network, a part of Pearson, the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

For more information, press only:

Lisa Wolfe, L. Wolfe Communications for Poptropica, 773-227-1049, lwolfe@lwolfe.com

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