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Press & Media — 2010

12/21/2010 - Poptropica®, Popular Online World for Kids, Launches "Cryptids Island"
12/15/2010 - Poptropica®: Number 5 on Google List of Hot Video Games of 2010
12/01/2010 - Prepaid Game Cards for Poptropica®, Virtual World for Kids, Now Available at Best Buy
10/05/2010 - Poptropica® Debuts PEANUTS "Great Pumpkin Island" in Time for Halloween
09/21/2010 - Poptropica® Celebrates Milestone Birthday
09/07/2010 - Poptropica®, Virtual World for Kids, Launches Prepaid Game Gift Cards
08/17/2010 - Newest Poptropica® Adventure, "Steamworks Island," Now Available for Early Access
06/03/2010 - Poptropica®, the Popular Online Virtual World for Kids, Introduces "Skullduggery Island"
03/03/2010 - New Island on Poptropica®, Online Virtual World for Kids, Brings Greek Myths to Life
03/03/2010 - Poptropica®, Fastest Growing Online Virtual World for Kids, Launches New "Reality TV Island"

PRESS RELEASE

Poptropica, Popular Online World for Kids, Launches "Cryptids Island"

Visitors Will Hunt for World's Mythical Creatures on Safe, Online Environment's Newest Adventure

BOSTON - Dec. 21, 2010 - The world's mythical creatures have taken up residence on the new "Cryptids Island" from Poptropica, the popular online world for kids. Members now have Early Access to the brand new Island just added to the rapidly growing, safe and fun virtual environment. Public access to Cryptids Island will be available January 17, 2011.

Players who visit "Cryptids Island" will take off on a globetrotting adventure, hunting for creatures others have only heard about. They will visit the depths of Loch Ness to look for Nessie, scale the snowy Himalayas in search of the Yeti, and scour the deepest parts of the Pine Barrens for the Jersey Devil. All the while, they will be racing against another monster hunter, who has devious plans for the creatures.

"Mythical creatures such as the Loch Ness monster have a special allure for kids because they represent a unique combination of fantasy and reality," said Jess M. Brallier, publisher of Poptropica. "When Poptropica visitors embark on the adventures presented on Cryptids Island, they will delve deeply into the legends of these fabulous beasts while playing in a safe, secure online environment."

Poptropica Membership gives kids Early Access to new Islands, so they can be among the first to play and complete the new Island weeks before it becomes available to the public. Membership also gives kids unlimited use of all costumes and Gold Cards in the Poptropica Store, allowing them to customize their Poptropicans by choosing from their favorite costumes, special abilities and effects - electrifying their Poptropican, creating a meteor shower, spraying silly stream and much more.

Parents can buy a Poptropica Membership for their kids in one-month, three-month or six-month increments. In addition, prepaid Poptropica Game Cards, redeemable for Membership to the site or Credits to use in the Poptropica Store, can be purchased at select retailers, such as Target and Best Buy.

Every month, as many as 10 million kids explore Poptropica's virtual Islands. The players of this virtual world for kids come from more than 100 different countries and have their Web browsers set to more than 70 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games. Kids create a "Poptropican" character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment. Poptropica is published by Family Education Network, a part of Pearson (NYSE: PSO), the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

For more information, press only:

Lisa Wolfe, L. Wolfe Communications, 773-227-1049, lwolfe@lwolfe.com

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PRESS RELEASE

Poptropica: Number 5 on Google List of Hot Video Games of 2010

One More Island on Its Way in 2010, Get Ready With Membership $10 Poptropica Game Cards Available Now at Target Stores

BOSTON - Dec. 15, 2010 - Poptropica, the rapidly growing virtual world for kids, is Number 5 in the Hot Video Games Category of the 2010 Google Zeitgeist. It is the only kids gaming site in the top five on the list of the year's most searched-for video games. The robust gaming platform offers countless hours of safe, secure, online fun to as many as 10 million kids each month.

Just three years since its launch, Poptropica has grown from one simple Island to a world with 15 Islands, each with its own story to tell, mystery to solve and unique adventures for the player to experience. There is still one more Island scheduled to be unleashed in 2010: The new "Cryptids Island" sets players on a globetrotting adventure in search of mythical creatures. A glimpse of Cryptids Island can be seen online right now.

"Poptropica's recipe for success is the engaging, quality online adventures that we publish for kids in a place where their parents can be confident that they will be safe," said Jess M. Brallier, publisher of Poptropica. "Popularity for the site has soared since its launch, and we have many more Islands and features to come in 2011. Being the top kids' gaming site searched for on Google this year is a true testament to our great reputation with parents and kids."

Membership is needed to play Cryptids Island during Early Access in 2010. Poptropica Game Cards are now available at Target stores for purchase in time for the holidays and can be redeemed on Poptropica.com for Membership.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games. Kids create a "Poptropican" character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment. Poptropica is published by Family Education Network, a part of Pearson (NYSE: PSO), the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

For more information, press only:

Lisa Wolfe, L. Wolfe Communications, 773-227-1049, lwolfe@lwolfe.com

###

PRESS RELEASE

Prepaid Game Cards for Poptropica, Virtual World for Kids, Now Available at Best Buy

Game Cards Redeemable for Poptropica Membership or Credits Make Great Holiday Gifts for Poptropica Fans

BOSTON - Dec. 1, 2010 - Starting today, popular Poptropica Game Cards are available at participating Best Buy stores around the country. For just $10, the prepaid cards are redeemable for Membership to the site or Credits to use in the Poptropica Store. And, as part of a special Best Buy offer, $10 Game Cards purchased there and redeemed for Membership entitle the user to an additional free month of Poptropica Membership.

"The holidays are upon us, and Game Cards make great gifts for Poptropica fans in every family," said Jess M. Brallier, publisher of Poptropica. "As we grow the network of major retail stores where Poptropica Game Cards are sold, we know we will reach even more kids who are looking for a fun, safe and secure place to play online."

Once the prepaid game gift card is activated on Poptropica.com, kids who choose Membership receive exclusive Early Access to new Islands, such as soon-to-be released "Cryptids Island," as well as unlimited use of all costumes and Gold Cards in the Poptropica Store. Players who select Credits can instantly redeem them for costumes and Gold Cards in the Poptropica Store. Gold Cards allow kids to customize their Poptropicans with special abilities and effects, such as electrifying their Poptropican, creating a meteor shower, spraying silly stream and much more.

Every month, as many as 10 million kids explore Poptropica's virtual Islands. The players of this virtual world for kids come from more than 100 different countries and have their Web browsers set to more than 70 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian.

Currently, there are 15 Poptropica Islands with intricate stories for kids to explore, and many more are planned for release in the future. Kids can get the latest news on upcoming new Islands and other exciting developments in the world of Poptropica straight from the creators on the official blog at http://blog.poptropica.com/.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games. Kids create a "Poptropican" character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment. Poptropica is published by Family Education Network, a part of Pearson, the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

For more information, press only:

Lisa Wolfe, L. Wolfe Communications, 773-227-1049, lwolfe@lwolfe.com

###

PRESS RELEASE

Poptropica Debuts PEANUTS "Great Pumpkin Island" in Time for Halloween

Iconic PEANUTS Brand Partners With Popular Online World for Kids

BOSTON - Oct. 5, 2010 - Charlie Brown and the rest of the PEANUTS cast of characters are coming to Poptropica this month with the launch of "Great Pumpkin Island." Now available to Poptropica Members with Early Access, the site's 15th Island will be available to the public on Oct. 14.

Based on the much-loved comic property created by Charles M. Schulz, "Great Pumpkin Island" features the PEANUTS characters as they get ready for Halloween. Throughout the Island quest, Poptropicans will experience all of the memorable scenes from the popular television special, "It's the Great Pumpkin, Charlie Brown," including visiting the pumpkin patch with Linus, trick-or-treating with the whole gang, and taking flight with Snoopy as the World War I flying ace.

"In its 60th anniversary year, PEANUTS continues to remain relevant to fans of all ages. We're always looking for new ways to get in front of younger audiences, so they too can fall in love with Schulz's characters the way generations have before us," said Joshua Kislevitz, senior vice president of domestic licensing at Peanuts Worldwide. "As the most popular online place for kids to safely play and explore, Poptropica is the perfect virtual world to host Great Pumpkin Island."

Like PEANUTS, Poptropica has an international following. Every month, as many as 10 million kids explore Poptropica's virtual Islands. The players of this virtual world for kids come from more than 100 different countries and have their Web browsers set to more than 70 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian.

"For nearly 45 years, kids of all ages have gathered in October to watch the popular PEANUTS television special, 'It's the Great Pumpkin, Charlie Brown.' We are thrilled to bring this icon of Halloween to the kids on Poptropica," said Jess M. Brallier, publisher of Poptropica. "Great Pumpkin Island is the third of many Islands based on popular brands that will be coming to our virtual world for kids over the next two years."

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games. Kids create a "Poptropican" character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment. Poptropica is published by Family Education Network, a part of Pearson (NYSE: PSO), the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

About Peanuts Worldwide

The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family. Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), LONDON FOG (R), MOSSIMO (R), OCEAN PACIFIC(R), DANSKIN (R), ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R) and WAVERLY (R). In addition, Iconix owns an interest in the ARTFUL DODGER (R), ED HARDY (R), ECKO (R), MARC ECKO (R), ZOO YORK (R), MATERIAL GIRL(TM), and PEANUTS brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.

For more information, press only:

Rod Granger, Pearson, 800-745-8489, rod.granger@pearson.com

Ilona Zaks, Peanuts Worldwide, 212-293-8788, izaks@peanuts.com

###

PRESS RELEASE

Poptropica Celebrates Milestone Birthday

Popular and Safe Site for Kids Turns 3, Promises More Online Adventures

BOSTON - Sept. 21, 2010 - Kids who log in to Poptropica through the end of September have the chance to win a rare outfit for their avatar in celebration of the virtual world's third birthday. Poptropicans will encounter birthday celebration balloons in common rooms, and if they find a balloon with the number "3" on it, they can pop that balloon to win. Also during this period, a free, surprise birthday accessory is available for those who visit the Poptropica Store.

Conceived by Jeff Kinney, author of the bestselling "Diary of a Wimpy Kid" series, and launched in Sept. 2007, Poptropica offers as many as 10 million kids a month countless hours of safe, secure online fun.

Kids will see more Islands on the Poptropica map than ever before, as Island Quests continue to be the major draw for kids on Poptropica, which has grown from one to 14 Islands over the past three years. Kids get to be the "star of the story" on the virtual Islands, customizing their game experience through avatar accessories, virtual items, mini-games and more.

"We created Poptropica to offer kids ages 8 to12 a place to have a really fun and engaging online experience - one that parents could trust," said Jess M. Brallier, publisher of Poptropica. "From the day Poptropica launched, we've seen amazing growth. Kids spend hours on the site, engaged in stories focused on topics including history, mythology, art and inventions."

He added, "Over the next two years, we will continue to grow Poptropica by adding even more Islands and exciting features, including daily updates, new online genres and a book series."

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the only official blog, at http://blog.poptropica.com/.

Poptropica Islands are always free for visitors to play. Membership or Credits are not required for kids to be able to enjoy the narrative quests on Poptropica.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games. Kids create a "Poptropican" character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment. Poptropica is published by Family Education Network, a part of Pearson (NYSE: PSO), the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

For more information, press only:

Rod Granger, Pearson, 800-745-8489, rod.granger@pearson.com

###

PRESS RELEASE

Poptropica, Virtual World for Kids, Launches Prepaid Game Gift Cards

Game Cards Redeemable for Poptropica Membership or Credits Available at Target Stores Nationwide

BOSTON - Sept. 7, 2010 -Poptropica Game Cards are now available for purchase at more than 1,100 Target stores across the United States. For just $10, the prepaid cards are redeemable for Membership to the site or for Credits to use in the Poptropica Store.

"With our Poptropica Game Cards available at one of the country's largest retailers, parents who don't have access to a credit card now have an easy way to purchase Memberships or Credits for their kids," said Jess M. Brallier, publisher of Poptropica. "The economically priced gift cards offer a great birthday or holiday gift for a fan of Poptropica, and the visibility of the cards at Target gives us a tremendous opportunity to reach new players looking for a fun, safe and secure online world."

Once the prepaid game gift card is activated on Poptropica.com, kids who choose Membership receive exclusive Early Access to new Islands, such as the recently launched "Steamworks Island," as well as unlimited use of all costumes and Gold Cards in the Poptropica Store. Players who select Credits can instantly redeem them for costumes and Gold Cards in the Poptropica Store. Gold Cards allow kids to customize their Poptropicans with special abilities and effects such as electrifying their Poptropican, creating a meteor shower, spraying silly stream and much more.

Currently, there are 14 Poptropica Islands with intricate stories for kids to explore, with many more planned for release in the future.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games. Kids create a "Poptropican" character to travel the many islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment. Poptropica is published by Family Education Network, a part of Pearson, the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

For more information, press only:

Rod Granger, Pearson, 800-745-8489, rod.granger@pearson.com

###

PRESS RELEASE

Newest Poptropica Adventure, "Steamworks Island," Now Available for Early Access

Popular Online World for Kids Unveils 14th Island

BOSTON - Aug. 17, 2010 - A steam-powered adventure awaits visitors to the new "Steamworks Island" from Poptropica, the popular online world for kids. Poptropica Members now have Early Access to the 14th Island, to be added to the rapidly growing, safe and fun virtual environment. "Steamworks Island" will be available to the public on Sept. 9.

Players arriving on "Steamworks Island" find an empty town filled with steam-powered technology that has been long abandoned and overrun by vicious "plant monsters." With the help of a robot sidekick, Poptropicans piece together clues to discover what happened to the vanished inhabitants of this intriguing new Island.

"Steamworks Island offers Poptropicans another online adventure to both challenge and entertain them," said Jess M. Brallier, publisher of Poptropica. "As always, when they participate in Poptropica's newest safe, online game, no personally identifiable information is ever collected or shared, so they are having fun and learning in a safe, online world."

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

Poptropica Membership gives kids Early Access to new Islands, so they can be among the first to play and complete the new Island weeks before it becomes available to the public. Membership also gives kids unlimited use of all costumes and Gold Cards in the Poptropica Store, allowing them to customize their Poptropicans by choosing from their favorite costumes, special abilities and effects - electrifying their Poptropican, creating a meteor shower, spraying silly stream and much more. Parents can buy a Poptropica Membership for their kids for $3.95 for one month, $10.95 for three months or $19.95 for six months.

There are currently 13 Poptropica Islands that are always free for visitors to play. Membership or Credits are not required for kids to be able to enjoy and play educational games on Poptropica. Players can earn Credits when they successfully complete an Island. Credits can be used in the Poptropica Store to purchase costumes and Gold Cards.

Every month, more than 9 million kids explore Poptropica's virtual Islands. The players of this virtual world for kids come from more than 100 different countries and have their Web browsers set to more than 70 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games. Kids create a "Poptropican" character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment. Poptropica is published by Family Education Network, a part of Pearson (NYSE: PSO), the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

For more information, press only:

Rod Granger, Pearson, 800-745-8489, rod.granger@pearson.com

###

PRESS RELEASE

Poptropica, the Popular Online Virtual World for Kids, Introduces "Skullduggery Island"

Early Access to Swashbuckling New Adventure Available Now for Poptropica Members

BOSTON - June 3, 2010 - Adventure and discovery await kids who visit Poptropica's new "Skullduggery Island," which is available now exclusively to Poptropica members. Featuring the virtual world's most extensive quest to date, "Skullduggery Island" will be available to the public on June 17.

On "Skullduggery Island," Poptropicans discover the challenge of conducting trade in a world filled with the unexpected. To restore the island to the prosperous trading port it once was, they need to build their own pirate ship and gather the tools they need, including a hidden treasure map, to confront and battle the evil Captain Crawfish. Once they are defeated, Poptropicans reap bountiful rewards.

"Kids love a good swashbuckling adventure, and they'll delight in the stealth introduction of trading and market risks - especially the pirates of Skullduggery Island," said Jess M. Brallier, publisher of Poptropica. "As they participate in Poptropica's newest safe, online game, kids will also learn about maps and pirate history."

Continuing, Brallier said, "Response to Poptropica membership, which gives kids early access to new islands, has been terrific. And as always, after the early access period, Skullduggery Island will be free for anyone to play."

Poptropica membership gives kids early access to new islands, so they can be among the first to play and complete the new island weeks before everybody else. Membership also gives kids unlimited use of all costumes and Gold Cards in the Poptropica Store, allowing them to customize their Poptropicans by choosing from their favorite costumes, special abilities and effects - electrifying their Poptropican, creating a meteor shower, spraying silly stream and much more.

Currently, there are 12 Poptropica Islands that are always free for visitors to play. Membership or credits are not required for kids to be able to enjoy and play educational games on Poptropica's many virtual islands.

Every month, over 10 million kids explore Poptropica's virtual islands. The players of this virtual world for kids come from more than 90 different countries and have their Web browsers set to more than 70 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games.

Kids create a "Poptropican" character to travel the many islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies, and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment.

Poptropica is published by Family Education Network, a part of Pearson, the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

For more information, press only:

Rod Granger, Pearson, 800-745-8489, rod.granger@pearson.com

###

PRESS RELEASE

New Island on Poptropica, Online Virtual World for Kids, Brings Greek Myths to Life

Early Access to "Mythology Island" for Poptropica Members Available

April 19, 2010 - Mighty Zeus and other legends of Greek myths will come to life for kids on Poptropica's new "Mythology Island." Now during early access, Poptropica members have exclusive access to the challenges on this island before its public availability on April 29, 2010. Poptropica is the fastest growing virtual world for kids.

As they play "Mythology Island," Poptropicans will discover the Tree of Immortality. When they pick an apple from it, Zeus appears and their adventures unfold. To satisfy Zeus, they battle monsters, swim the depths of the ocean, cross the river Styx and climb Mount Olympus -- all while learning about Greek mythology and receiving help in their challenges from well-known characters, such as Hercules and Aphrodite.

"Mythology Island brings the tales of the Greek gods and their adventures to life for Poptropicans," said Jess M. Brallier, publisher of Poptropica. "As they meet Greek gods -- both good and evil -- they are also having fun in a safe, online environment designed specifically for young gamers."

Poptropica membership gives kids early access to new islands, so they can be among the first to play and complete the new island weeks before everybody else. Membership also gives kids unlimited use of all Costumes and Gold Cards in the Poptropica Store, allowing them to customize their Poptropicans by choosing from their favorite costumes, special abilities and effects - electrifying their Poptropican, creating a meteor shower, spraying silly stream and much more. Parents can buy a Poptropica membership for their kids for $2.99 for one month, $7.99 for three months or $12.99 for six months.

Poptropica Islands are always free for visitors to play - membership or credits are not required for kids to be able to enjoy and solve the online virtual islands for kids that make up Poptropica. In fact, kids earn 100 free credits when they complete islands and 50 free credits when they complete mini-quests, and can use these credits to redeem items in the Poptropica Store.

Every month, more than 7 million kids explore Poptropica's virtual islands. The players of this virtual world for kids come from more than 70 different countries and have their Web browsers set to more than 90 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games.

Kids create a "Poptropican" character to travel the many islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies, and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment.

Poptropica is published by Family Education Network, a part of Pearson, the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

For more information, press only:

Rod Granger, Pearson, 800-745-8489, rod.granger@pearson.com

###

PRESS RELEASE

Poptropica, Fastest Growing Online Virtual World for Kids, Launches New "Reality TV Island"

Early Access to New Islands Now Available Only With Membership

BOSTON - Mar. 3, 2010 - The reality television craze comes to Poptropica's virtual world for kids this month with the early access launch of "Reality TV Island," available exclusively for Poptropica members before its release to the public on March 24, 2010.

Everyone who lives on the island dreams of being a contestant on the new hit show, "Reality Island." Poptropicans who visit are whisked away by helicopter to compete against other contestants in a series of fast-paced mini-games, hoping to "wow" the audience and become the ultimate champion of the island.

"When kids visit Poptropica, they find a virtual world designed just for them where they can safely interact, compete and have fun," said Jess M. Brallier, publisher of Poptropica. "With Reality TV Island, they will have the experience of competing against their fellow contestants for fame, just like on 'Survivor' or 'American Idol,' but in an environment where their personal information is never shared. This new island is just one of many new islands for exciting online fun for kids planned for Poptropica this year."

Poptropica Islands are always free for visitors to play - membership or credits are not required for kids to be able to enjoy and solve the many islands that make up Poptropica. In fact, kids earn 100 free credits when they complete islands, and 50 free credits when they complete mini-quests, and can use these credits to redeem items in the Poptropica Store.

Poptropica Membership gives kids early access to new islands, so they can be among the first to play and complete the new island weeks before everybody else. Early access to the newest islands is only available through membership and can no longer be purchased with credits. Membership also gives kids unlimited use of all Costumes and Gold Cards in the Poptropica Store. This allows members to customize their Poptropicans by choosing from their favorite costumes, special abilities and effects - electrifying their Poptropican, creating a meteor shower, spraying silly stream and much more. Parents can buy a Poptropica membership for their kids for $2.99 for one month, $7.99 for three months or $12.99 for six months.

Every month, more than 7 million kids explore Poptropica's virtual islands. The players of this virtual world for kids come from more than 70 different countries and have their Web browsers set to more than 90 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian.

About Poptropica (http://www.poptropica.com)

Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games.

Kids create a "Poptropican" character to travel the many islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies, and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment.

Poptropica is published by Family Education Network, a part of Pearson, the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

For more information, press only:

Rod Granger, Pearson, 800-745-8489, rod.granger@pearson.com

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